Книги жанра Классический маркетинг

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a…

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike I…

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom …

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase …

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives …

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with s…

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods o…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea g…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the …

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with nota…

Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding t…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear…

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, thi…

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sens…

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step metho…

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon …

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with…

Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course o…

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing…

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and mor…