Книги автора Philip Kotler
Philip Kotler
эротические романы, современная русская литератураThe business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highl…
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highl…
Philip Kotler
русское фэнтези, фэнтези про драконов, детективное фэнтези, авантюрные приключения, авантюрная фантастика, любовные приключения, веселые приключенияMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed …
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed …
Philip Kotler
современная русская литератураToday, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Respons…
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Respons…
Philip Kotler
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority Davi…
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority Davi…
Philip Kotler
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition …
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition …
Philip Kotler
общая биология, медицинаThe most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike I…
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike I…
Philip Kotler
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike I…
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike I…
Philip Kotler
современная русская литература, социальная психология, метро, московское метро, поучительные истории, новый взглядAudience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and in…
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and in…
Philip Kotler
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift p…
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift p…
Philip Kotler
биографии и мемуары, зарубежная публицистика, биографии писателей и поэтов, личная жизнь знаменитостей, жизненный путь, великие писатели, зарубежные писателиMarketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. C…
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. C…
Philip Kotler
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Respons…
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Respons…
Philip Kotler
современные любовные романы, короткие любовные романы, эротические романыGold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, wo…
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, wo…
Philip Kotler
научная фантастика, современные детективыThis much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining …
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining …
Philip Kotler
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next…
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next…
Philip Kotler
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, …
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, …
Philip Kotler
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining ma…
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining ma…
Philip Kotler
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future o…
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future o…
