Книги жанра Классический маркетинг

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who…

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your custom…

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative g…

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the m…

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales op…

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing s…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about compe…

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are co…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got i…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most…

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketi…

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be p…

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovator…

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the …

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in k…

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the market…

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web an…

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations …

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully co…