Книги жанра Классический маркетинг

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Ch…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced s…

Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastere…

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologie…

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and pub…

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, …

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that …

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more at…

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market…

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be bet…

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, t…

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnom…

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marke…

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers…

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps f…

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the mark…

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while onlin…

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's…

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo t…

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on…