Книги жанра Классический маркетинг
Анна Кимовна Кайдашоваучебная и научная литература, маркетинг, PR, реклама, учебно-методические пособия, классический маркетинг, теория менеджмента, международный маркетинг, знания и навыки
В работе использованы отечественные, зарубежные материалы и разработки автора, накопленные за период преподавания дисциплины «Международный …
В работе использованы отечественные, зарубежные материалы и разработки автора, накопленные за период преподавания дисциплины «Международный …
Mary Abbaziaмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kind…
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kind…
Milton Kotlerмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future o…
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future o…
Dharmesh Shahмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a com…
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a com…
Craig Dempsterмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you lev…
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you lev…
Aldo Cundariмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new ma…
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new ma…
Peter Fiskмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and techno…
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and techno…
Adele Revellaмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buye…
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buye…
Dan Hanoverмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and …
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and …
Scott Brinkerмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the softwa…
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the softwa…
Dominique Levinмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics prime…
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics prime…
Ian Dodsonмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide…
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide…
Lisa Arthurмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in …
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in …
Denise Lee Yohnмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achie…
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achie…
Tim Halloranмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto hi…
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto hi…
Iwan Setiawanмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next…
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next…
Chris J. Snookмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a mo…
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a mo…
Matt Brittonмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea tha…
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea tha…
Bill Nusseyмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing …
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing …
Krista Kotrlaмаркетинг, PR, реклама, зарубежная деловая литература, классический маркетинг, управление маркетингом
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current ma…
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current ma…
