Книги жанра Классический маркетинг

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and…

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the …

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of y…

Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jam…

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change…

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good …

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues toget…

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, provi…

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» t…

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Ca…

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to d…

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous prac…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertisin…

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all mar…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it …

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than …

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the va…

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand …