How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It (John Wiley & Sons Limited (pro John Wiley & Sons Limited (pro)

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This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase «total design» engages consumers on all levels.