Книги жанра Зарубежная деловая литература

Filled with in-depth insight and expert advice, The Vital Few vs. The Trivial Many will open your eyes to a new way of looking at the invest…

The book on hedge fund basics, completely updated to reflect today’s post-crisis industry The hedge fund industry has been reeling in the wa…

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully – but something is mi…

A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives Jay Elliot was hired personally by Ste…

The easy way to master an intermediate accounting course Intermediate accounting courses are required for students seeking bachelor's degree…

Your friendly guide to trading the bond and bond fund market Bonds and bond funds are among the safest and most reliable investments you can…

Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or …

Score your highest in corporate finance The math, formulas, and problems associated with corporate finance can be daunting to the uninitiate…

AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. The hedge fund industry has been reeling in the wake …

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, …

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, t…

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers wit…

How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book…

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highl…

The proven strategies rational investors require for success in an irrational market When the dot-com and real estate bubbles of the 1990s a…

Practical advice and tools to help leaders at all levels elevate their skills What can truly set an organization apart? There is only one as…

In Value Leadership, renowned management and investment expert Peter Cohan – whose 2002 stock picks gained 81percent when the S&P 500 plunge…

AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. In The Secret of Shelter Island, nationally renowned …

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, …

Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop…