Книги жанра Зарубежная деловая литература

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps f…

New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most se…

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher…

How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that all…

A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping …

Your digital presence tells the story of who you are… so what should you be saying? In a world overflowing with the noise of Facebook update…

How innovative leaders create meaningful cultures that attract and retain top talent Building a culture of purpose is one of the greatest ch…

Praise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with d…

Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting a…

One of today's most influential financial commentators offers his advice on keeping your money safe in an uncertain world The Little Book of…

How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an importan…

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and glo…

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media an…

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, a…

Save your organization by building the skills to deal with difficult people We all have to work with people we can't stand to be around. Our…

The internet offers a wondrous world of possibilities for anyone with an entrepreneurial streak, including the chance to gain international …

Increase your business fitness and break world sales records You can do it! You can increase your sales power. You can become more persuasiv…

Business growth expert Steven S. Little gives you the real-world strategies you need to navigate your business through economic uncertainty …

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and con…

You can achieve anything when you know how to put your mind to it We all know that a positive mental attitude can work wonders… but there's …