Книги жанра Зарубежная деловая литература

An innovative communication method for making change happen in any organization Getting Change Right presents a new view of leadership commu…

Americans as a whole view themselves as reasonably prudent and sober people when it comes to matters of money, reflecting the puritan roots …

Delve into gender lens investing and the reality of the female economy Women today are an unparalleled force in the global economy—as succes…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new ma…

Americans as a whole view themselves as reasonably prudent and sober people when it comes to matters of money, reflecting the puritan roots …

How ordinary citizens dedicated to service can change the face of America's most critical issues What if the nation were able to capitalize …

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets ex…

A hands-on guidebook for making your strategy work with effective Balanced Scorecard design, deployment, and maintenance Execution Excellenc…

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your org…

An action-based plan for building the career of your dreams Best Job Ever! is the ultimate guide to creating your dream career and increasin…

What’s Wrong with China is the most cogent, insightful and penetrating examination I have read on the paradoxes and self-deceptions of Moder…

A blueprint for managing people, not generations Unfairly Labeled challenges the very concept of «generational differences» as an unfair gen…

Unlock explosive growth potential with the true model of modern leadership Thoughtfully Ruthless lays out the secret to rapid business growt…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about compe…

A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and h…

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to inn…

Praise for BrandED «Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas…

When women succeed, we all win. Breaking Through explores the mentoring relationship, and unravels its effects on women, businesses, society…

Boost morale and productivity by leading with respect The Respectful Leader presents an engaging, thought-provoking lesson for companies see…

Small changes lead to big results that stick 5% More presents a painless route to change, with results that can last a lifetime. Whether you…