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Зарубежная деловая литература

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26-08-2019

Scenarios in Marketing

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You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issu...

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21-08-2019

Brand Innovation Manifesto

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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising...

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21-08-2019

Knowledge at Work

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This book's unique perspective stems from its “knowledge diamond” framework to examine how individuals, communities, organizations and host industries reciprocally influence each o...

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21-08-2019

Innovation and Society

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This book takes stock of the state of the question on innovation in a particular area of education and training. But for this it must be noted that economists have appropriated the...

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21-08-2019

Management in 20XX

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The whole world is witnessing radical economic changes. Traditional markets are stagnating; global markets are emerging. Business processes are becoming more mobile, more flexible,...

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21-08-2019

Developing the Individual

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Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the...

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22-08-2019

Zebras and Cheetahs

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Praise for Zebras and Cheetahs «It's not the big that eat the small. Today, it's the fast that eat the slow. Zebras and Cheetahs teaches you step by step how to run faster, to be a...

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22-08-2019

Reversing the Slide

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A just-in-time guide for revamping distressed companies Drawn from the author's decades of experience advising, purchasing, and reviving distressed companies across industries, geo...

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21-08-2019

Right Projects Done Right

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The Right Projects Done Right! reflects the advances that have been made since the concern for managing multiple projects in organizations first emerged more than a decade ago. Thi...

обложка книги eXtreme Project Management

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21-08-2019

eXtreme Project Management

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Today’s new breed, eXtreme projects are different. They feature high speed, high change, high complexity, high risk, and high stress. While traditional projects follow the classic...