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Зарубежная деловая литература

обложка книги Engineering Your Retirement

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20-08-2019

Engineering Your Retirement

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A practical retirement planning resource for engineers, scientists, and mathematicians In 1995, Dr. Mike Golio, an electrical engineer, became seriously interested in planning for...

обложка книги Breakthrough Business Negotiation

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21-08-2019

Breakthrough Business Negotiation

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Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation...

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20-08-2019

The Global Market

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The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have develope...

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21-08-2019

Pricing on Purpose

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—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition «With Prici...

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21-08-2019

Agency Account Handling

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Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, g...

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21-08-2019

New Consumer Marketing

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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging mar...

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20-08-2019

Customize the Brand

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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service...

обложка книги Customer Management Excellence

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20-08-2019

Customer Management Excellence

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CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefi...

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21-08-2019

Creating Market Insight

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Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and prov...

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21-08-2019

Value-based Marketing

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This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that wil...