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Зарубежная деловая литература

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22-08-2019

Tao Te Ching

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A luxury, keep-sake edition of an ancient Chinese scripture This ancient text, fundamental to Taoism, has become a source of inspiration and guidance for millions in modern society...

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21-08-2019

Self-Coaching Leadership

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Generally, leadership is about influencing people to make big things happen. Management is a process of organizing people to get things done. They are different skills, but equally...

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21-08-2019

Working With Agencies

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The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more...

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22-08-2019

How Clients Buy

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The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people wh...

обложка книги The Dollarization Discipline

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22-08-2019

The Dollarization Discipline

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How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their p...

обложка книги Managing Customers Profitably

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21-08-2019

Managing Customers Profitably

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This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combi...

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21-08-2019

Market Research Handbook

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The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changi...

обложка книги Rethinking Sales Management

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21-08-2019

Rethinking Sales Management

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Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated custo...

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21-08-2019

Return on Ideas

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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifl...

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21-08-2019

The Employer Brand

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to t...