Книги жанра Управление продажами

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and…

Praise for Selling Sucks «Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and sh…

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosti…

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Do…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-D…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Mar…

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Br…

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coachi…

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption de…

The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition…

Praise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with d…

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media an…

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room th…

Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sale…

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources o…

Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing …

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on…

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business…

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge.…

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our bu…