Книги жанра Классический маркетинг

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disru…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a mo…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future o…

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a com…

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamo…

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing s…

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, …

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics prime…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and …

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kind…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current ma…

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmakin…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other re…

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study con…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place …

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your custom…

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to inn…

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Ch…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most…

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, glo…