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Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of …

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the…

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable manage…

Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingha…

If you are not living on the edge, then you are taking up too much room Think of the richest square mile in Britain and your thoughts turn t…

For most people, a fear of redundancy hangs over them like a dark cloud. In Andrew Taylor's case, it was a sudden, brutal push in the back. …

Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian wealth now creates and sustains more jobs …

The Idea of Latin America is a geo-political manifesto which insists on the need to leave behind an idea which belonged to the nation-buildi…

Winner: Gold Axiom Business Book Award in Human Resources, 2010 This unique training resource offers trainers, educators, and facilitators a…

Lunch and Learn is filled with ready-to-use activities designed for full-time trainers, managers, team leaders, supervisors, and anyone else…

This book provides a single text for postgraduate study of valuation on real estate courses. After a general introduction to the property ma…

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. How…

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach h…

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies ea…

The rapidly growing population of adults surviving with congenital heart lesions along with the success of interventional cardiology in the …

Aesthetic dentistry has become increasingly important to dentists and their patients. This book is designed as a springboard to assist clini…

This is a seminal text uniquely dedicated to oral hard tissue pathology, presenting the growth of clinical knowledge and advancement in the …

Diagnosis and Management of Hypertrophic Cardiomyopathy is a unique, multi-authored compendium of information regarding the complexities of …

This book explores the potential of bone grafting techniques to rehabilitate the maxilla through the placement of dental implants. As implan…

Drug discovery for influenza antivirals Priorities for combating pandemic influenza include rapid detection and identification, the quick ad…