Позитивные изменения. Том 2, № 3 (2022). Positive changes. Volume 2, Issue 3 (2022)

3. QDP Service collects information about the patient’s health status and processes the data using AI to predict the possible development of diseases, such as hypertension, congestive heart failure and diabetes.

ACCOMPLISHMENTS AND AWARDS

Top 200 Initiatives for the “Strong Ideas for a New Time” forum.

Diploma and commemorative medal “For altruistic contribution to the organization of the All-Russian campaign of mutual aid #WeAreTogether”.

“Partner of National Projects” status (short-listed in “Our Contribution” ranking that evaluates the contribution of businesses and NGOs to the implementation of national projects and achievement of national goals at the end of 2021).

WHAT WAS DONE LAST YEAR

The alarm button has been developed, development of AI-based disease prediction system started, and new users were connected to the medical identification system.

DIRECT RESULTS FOR 2021

6,500 people are connected to the system, alarm buttons are installed for people who do not leave their homes.

SOCIAL EFFECTS ACHIEVED IN 2021

Evidence of lives saved is available.

SOCIAL AND ECONOMIC IMPACT

According to our calculations, with the introduction of the Emergency Situation Identification System based on the Aid Wristbands and the Alarm Button Service, the annual commercial revenue for the social services units could be up to 151 million rubles in 2023 and 233.5 million rubles in 2024 per 30,000 people, respectively, not including a decrease in the load on the public health facilities.

FINANCIAL SUSTAINABILITY MODEL

The first income item on the SaaS (Software as a Service) model is the subscription fee to an extended personal account, doctors’ consultations, and the disease prediction service.

The second income item is the production and sale of medical identifiers and alarm buttons.

The third income item is working with the B2B market.

Starfish family pools. A Family Aqua Club Next Door

https://mystarfish.ru

STARFISH is an Aqua Club where the whole family can exercise and where everyone can find a wellness program that is right for them. Various classes are available for children and adults, including pregnant women, the elderly and people with disabilities. One advantage of STARFISH is potable-quality water in the swimming pools.

PROBLEM ADDRESSED

• A set of training programs covering every age group from 0+ does not exist;

• Family members having to split up to attend recreation activities in different locations;

• The concept of family wellness, wherein a team of coaches leads each family member and the family in general to the desired result, is non-existent;

• Number of swimming pools is inadequate to the number of children born;

• Lack of swimming pools with really clean water (compliant with SanPiN regulations);

• Lack of public awareness on the benefits of early swimming and prenatal aqua exercises for pregnant women;

• Lack of recreation facilities accessible to people with disabilities;

• Lack of inclusive programs for children with disabilities and their parents;

• Lack of hydrotherapy and recreation opportunities for people with disabilities within walking distance;

• General shortage of specialists specializing in infant, early childhood and sports swimming;

• Swim coaches experiencing burnout and lack of motivation.

METHODS USED TO ADDRESS THE PROBLEM

• Developing a set of wellness programs with a specific format for each age group;

• Introducing our own methodology for children’s classes;

• Organizing an accessible and inclusive environment for health, sports and recreation activities for people of all abilities;

• Compliance with all necessary standards in the construction and operation of the Aqua Club, including maintaining potable-quality water according to SanPiN regulations for infant pools;

• Developing own employee motivation system and implementing a personal development plan for each employee through project activities;

• Building a tradition of regular family celebrations and sports events in the Aqua Club territory and beyond, in order to maintain family traditions and strengthen the family institution;

• Partnering with organizations and representatives sharing STARFISH values and cultural references;

• Involvement in volunteer and charity activities through assistance and interaction with charitable foundations and other non-profits.

ACCOMPLISHMENTS AND AWARDS

In 2020, the club was piloted and confirmed its status of an Aqua Club with an accessible environment for children with disabilities. The Aqua Club collaborated with the Dobezhin School of Adaptive Physical Education. The School’s specialists conducted rehabilitation courses for children with disabilities at our swimming pools and gym.

In 2020, the STARFISH project concept was presented and appreciated by industry experts as particularly significant and unique at the First Water Forum event.

In 2021, STARFISH Aqua Club partnered with “The Great Ocean – International Festival at VDNKh.”

In 2021, open tours and master classes were conducted in STARFISH for Aqua Club leaders from all over Russia, providing methodological assistance and consultations.

In March 2022, the project received the status of a Social Enterprise.

The Good Place 2021 Award (presented annually to companies with the highest ratings according to user reviews and ratings on the Yandex website).

Aqua Club is marked on the nationwide Kid-friendly map as a place where you can safely go with your baby – to drink water, to rest, to wash your hands, to go to the bathroom.

Our swimming pools and swimming classes have been tested and recommended by the women’s clinic specialists and doctors at the maternity hospital at the Pletnev Municipal Clinical Hospital, Inozemtsev Municipal Clinical Hospital, and pediatricians at district clinics.

20+ partners and project ambassadors.

WHAT WAS DONE LAST YEAR

The following activities have been conducted since the opening of the Aqua Club on December 5, 2020:

• 12,920 classes for infants;

• 7,890 classes for children, adults and pregnant women in a counterflow pool;

• 1,720 classes for children with disabilities;

• 1,830 sessions of wellness massage, EMS and Alexeev Shower treatment;

• We have introduced and are successfully implementing new programs and combinations of exercises and recreational procedures;

• Held more than 30 cultural and sporting events to strengthen family values and develop Aqua Club traditions, more than 10 external and online partnership events;

• 3,450 family subscriptions out of the total of 6,000: two or more people from the same family are entered in the customer card;

• 4,500 subscriptions have been renewed, which proves that there is a recurring attendance of recreational activities at STARFISH;

• 270+ families a month attend STARFISH for recreation;

• 40+ children with disabilities attend STARFISH for recreation.

DIRECT RESULTS FOR 2021

• Increase in the proportion of recurring clients and those who systematically improve their health through STARFISH programs;

• Involving two or more family members in the recovery process;

• Hydrotherapy and improving the quality of life for children with disabilities;

• Elaboration and expansion of the range of wellness services provided based on requests from STARFISH visitors;

• Implementation of 10+ personal projects by STARFISH employees as a motivation and personal development tool;

• A corporate culture has been established as a tool for providing quality services;

• 95 % of all STARFISH employees continue working at the Aqua Club since it opened;

• Adult family members, on average, spend three times as much time with their children by attending STARFISH training sessions together and participating in Aqua Club activities;

• More than 40 families with children with disabilities have been integrated into a friendly society and have become more confident.

SOCIAL EFFECTS ACHIEVED IN 2021

• Continuing localization of the services from a major district to a single administrative unit and nearby areas;

• The target audience regularly participates in volunteer work and activities;

• Adults and children participate in holiday, sports and volunteer activities;

• Traditions of family sports wellness transition into family partnerships;

• Absence of staff turnover in the Aqua Club;

• Expanding the range of competencies of the coaching staff;

• Increasing the number of children taking swimming lessons in the Moscow region;

• 100 % of pregnant women who underwent wellness programs at STARFISH gave birth without complications;

• 95 % of parents who had previously practiced at STARFISH brought their babies as young as 1 month old for infant swimming;

• Over the past 6 months, Aqua Club held three large district festivals, two city family festivals, sports races and open water swims;

• Adults are spending more time together with their children;

• The “Aqua Club Next Door” concept reduces and/or eliminates the costs of traveling to the Aqua Club, babysitting and psychological assistance;

• Helping children with disabilities and their families find productive and effective forms of rehabilitation and habilitation.

SOCIAL AND ECONOMIC IMPACT

Development of STARFISH chain under “Aqua Club Next Door” concept contributes to qualitative changes in the urban infrastructure, significantly improves public health, increases life expectancy, reduces the cost of medical care for a family.

FINANCIAL SUSTAINABILITY MODEL

The Aqua Club receives 85 % of its income from individual swimming lessons for infants, children, teenagers, adults, pregnant women and people with disabilities.

15 % comes from other wellness programs: EMS training, TRX training, myofascial release, aqua jet, Alekseev Shower and wellness massage.

BabyApp. A Mobile App for Parents With Children Aged 0–2

https://first.school/

BabyApp mobile app produces a personalized development program for your child based on the results of a diagnostic checklist. BabyApp contains training courses and marathons on parenting, articles and tips of the day to reduce parental anxiety.

PROBLEM ADDRESSED

There are about 3 million children aged 0 to 2 in Russia. Many parents are concerned about pediatric emergency care, massage, sleep, complementary feeding, and other issues. However, they do not have enough information about the benefits of early development. As a result, they are left alone with their questions and concerns. Often parents confuse early development with early learning of a particular skill, believing that this should be done by a specialist. Pediatricians, who communicate most with young parents, have no feasible opportunity to explain to moms during an appointment what early childhood development really is. BabyApp popularizes the idea of early development and helps produce an individual development program for each child.

METHODS USED TO ADDRESS THE PROBLEM

1. Developed the “First.School Methodology”, supporting harmonious development of all mental spheres of neurotypical children aged 0 to 2 years.

2. Produced 18 diagnostic checklists that parents fill out to create a personalized program of lessons with their child.

3. Created 1,800+ fun developmental exercises, with videos and text instructions for parents.

4. Filmed and edited 17 courses and marathons answering parents’ most frequent questions. All courses are concise and applied. 5 to 15 minutes a day is enough to master the material of interest.

5. Wrote 400+ articles answering parents’ questions.

6. Formulated 731 emotional support tips for moms.

7. Conducted 50+ webinars and live broadcasts at the request of users.

8. Created platforms for communication between parents and psychologists in social media.

ACCOMPLISHMENTS AND AWARDS

1. A positive review by the Expert Center of St. Petersburg State University (Varvara Anikina, Ph.D. in Psychology, Senior Lecturer in the Department of Mental Health of Children and Parents) received.

2. A positive review from the St. Petersburg State Pediatric Medical University (Galina Suslova, M. D., head of the Department of Rehabilitation at the Faculty of Postgraduate and Additional Professional Education) received.

3. App trials completed successfully in women’s crisis centers in Moscow and St. Petersburg.

4. BabyApp mobile app successfully tested at an early development center in the Krasnodar Krai.

5. A training course on “First.School Methodology” conducted and 21 certifcates issued to psychologists and teachers planning to work with mother-and-child pairs.

WHAT WAS DONE LAST YEAR

1. Received positive reviews from the professional communities.

2. Conducted 870 game lessons and flmed videos for the app, which moms are now using to teach their babies.

3. Presented the project at the Ananiev Readings, an international scientifc conference conducted annually by the Psychology Department of St. Petersburg State University.

DIRECT RESULTS FOR 2021

5,000+ downloads of the mobile app.

SOCIAL EFFECTS ACHIEVED IN 2021

1. 350+ moms exercising with their children on a regular basis.

2. Reduced risk of child abandonment among underage mothers (according to questionnaires used to test the BabyApp at women’s crisis centers).

SOCIAL AND ECONOMIC IMPACT

Planned impact: Active promotion of the BabyApp mobile app in the professional and parenting communities.

FINANCIAL SUSTAINABILITY MODEL

Subscription revenue.

Примечания

1

Фонд «Навстречу переменам» с 2012 года помогает развивать проекты социальных (импакт) предпринимателей, которые направлены на улучшение качества жизни детей и молодежи по всей России.

2

Отчет о социальном воздействии 2020–2021. Режим доступа: https://fond-navstrechu.ru/wp-content/uploads/2022/06/otchet-01.06.pdf (дата доступа: 27.09.2022)

3

Прочитать про проекты, которые поддерживает фонд «Навстречу переменам» и про их социальное воздействие, можно на сайте https://fond-navstrechu.ru/category/blog/.

4

Since 2012, Reach for Change has been helping develop projects by social (impact) entrepreneurs, which are aimed at improving the quality of life of children and youth throughout Russia.

5

Social Impact Report 2020–2021. Retrieved from: https://fond-navstrechu.ru/wp-content/uploads/2022/06/otchet-01.06.pdf (accessed: 27.09.2022). (In Russian).

6

To read about the projects supported by the Reach for Change Foundation and their social impact, visit https://fond-navstrechu.ru/category/blog/.

7

Социальное предпринимательство в России: перспективы развития (2021). Аналитический отчет по результатам опроса экспертов. Москва: ЦИРКОН, Social Business Group. Режим доступа: http://www.zircon.ru/upload/iblock/a9b/sotsialnoe-predprinimatelstvo-v-rossii-perspektivy-razvitiya.pdf (дата доступа 23.09.2022)

8

ТАСС (2022) Около 40 % опрошенных соцпредпринимателей заняты поиском инвестиций в кризис. Режим доступа: https://tass.ru/ekonomika/14592497 (дата доступа: 23.09.2022).

9

Annie E. Casey Foundation (2022) Developing a theory of change practical theory of change guidance, templates and examples. Retrieved from: https://www.aecf.org/resources/theory-of-change (accessed: 23.09.2022).

10

Everland (2022) Годовой отчет ‘21 о работе инклюзивного социального предпринимательского проекта Everland. Режим доступа: http://evland.tilda.ws/evotchet21/report21#rec455768011 (дата доступа: 23.09.2022).

11

Светлый город (2022) О нас.

Режим доступа: https://svetlyjgorod.ru/o-nas/ (дата доступа: 23.09.2022).

12

BuySocial.ru (2022) Режим доступа: https://buysocial.ru/ (дата доступа: 23.09.2022)

13

Отчет «Начни иначе» 2018–2020. Анализ социального воздействия программы. Режим доступа: https://rosbankcares.ru/research

14

Social Entrepreneurship in Russia: Prospects for Development (2021). Analytical report on the findings of an expert survey. Moscow: ZIRCON, Social Business Group. Retrieved from: http://www.zircon.ru/upload/iblock/a9b/sotsialnoe-predprinimatelstvo-v-rossii-perspektivy-razvitiya.pdf (accessed: 23.09.2022) (In Russian).

15

TASS (2022) About 40 % of social entrepreneurs surveyed are busy looking for investment during the crisis. Retrieved from: https://tass.ru/ekonomika/14592497 (accessed: 23.09.2022) (In Russian).

16

Annie E. Casey Foundation (2022) Developing a theory of change practical theory of change guidance, templates and examples. Retrieved from: https://www.aecf.org/resources/theory-of-change (accessed: 23.09.2022).

17

Everland (2022) Annual Report for 2021 on the work of Everland, an inclusive social entrepreneurial project. Retrieved from: http://evland.tilda.ws/evotchet21/report21#rec455768011 (accessed: 23.09.2022).

18

Bright City (2022) About Us.

19

BuySocial.ru (2022) Retrieved from: https://buysocial.ru/ (accessed: 23.09.2022).

20

Start Different 2018–2020 Report. Analysis of the Program’s Social Impact. Retrieved from: https://rosbankcares.ru/research (accessed: 23.09.2022).

21

О результатах исследования можно также узнать из статьи

22

BuySocial – платформа, где можно приобрести товары, произведенные социальными предприятиями.

23

You can read more about the results of the study in the article “Do We (Not) Need It? Assessing the Impact of Social Enterprises in Russia” by V. Zavgorodniaia and I. Laktyushina and the article “Stability in the Unstable: How Social Enterprises Survive and Adapt in a VUCA World” by Yu. Aray in this issue of the Journal.

24

BuySocial is a platform where you can buy goods produced by social enterprises.

25

Social Value International (The Global Network for Social Value and Impact Management). Retrived from: https://socialvalueint.org/ (accessed: 21.09.2022)

26

The Guide to SROI. Retrieved from: https://www.socialvalueint.org/guide-to-sroi/ (accessed: 21.09.2022)

27

Social Value International (The Global Network for Social Value and Impact Management). Retrived from: https://socialvalueint.org/ (accessed: 21.09.2022)

28

The Guide to SROI. Retrieved from: https://www.socialvalueint.org/guide-to-sroi/ (accessed: 21.09.2022)

29

Отчет о научно-исследовательской работе «Исследование современного зарубежного и российского опыта проведения оценки проектной деятельности некоммерческих организаций» (2020). Режим доступа: https://impact.ngo.ru/library/view/50 (дата доступа: 21.09.2022)

30

Фабрика позитивных изменений – платформа создания и развития проектов позитивных изменений в различных сферах деятельности человека и общества, разрабатывающая научные и практические подходы в этой сфере. Подробнее: www.positive-changes.ru

31

Как заполнить раздел «О проекте». Фонд президентских грантов. Режим доступа: https://поддержка. президентскиегранты. рф/Article/?id=84 (дата доступа: 21.09.2022)

32

A study of modern foreign and Russian experience in evaluating the project activities of non-profit organizations (2020). Retrieved from: https://impact.ngo.ru/library/view/50 (accessed: 21.09.2022) (In Russian).

33

The Positive Changes Factory is a platform for creating and developing positive change projects in various areas of human activity and society, which develops scientific and practical approaches in this area. Read more at www.positive-changes.ru

34

How to complete the “About the Project” section. Presidential Grants Fund. Retrieved from: https://поддержка. президентскиегранты. рф/Article/?id=84 (accessed: 21.09.2022) (In Russian).

35

Gladkikh, N. & Mitina, O. (2018). Comparative Analysis of Images of Social Entrepreneurs in Russia, Kazakhstan and Belarus. In Comparative Analysis of Social Entrepreneurship in Serbia, Russia, Europe and in the World. International Monograph. Belgrade: University Union-Nikola Tesla, Faculty of Business Studies and Law, 33–47.

36

Например: Петренко Е. С, Столяров, Н. О. & Витер, К. А. (2019).

37

Перечень вопросов анкеты представлен в Приложении.

38

В скобках дано стандартное отклонение возраста, без скобок – средний возраст в подвыборке.

39

Gladkikh, N. & Mitina, O. (2018). Comparative Analysis of Images of Social Entrepreneurs in Russia, Kazakhstan and Belarus. In Comparative Analysis of Social Entrepreneurship in Serbia, Russia, Europe and in the World. International Monograph. Belgrade: University Union-Nikola Tesla, Faculty of Business Studies and Law, 33–47.

40

See for example: Petrenko, E. S.; Stolyarov, N. O. & Viter, K. A. (2019). Comparative analysis of mental models of perception of social entrepreneurship in Russia and Kazakhstan. Economic Relations, 9(1), pp.107–122.

41

The list of questions in the questionnaire is presented in the Appendix.

42

The standard deviation of age is given in parentheses, and the mean age in the subsample is given without parentheses.

43

Впервые термин и теорию озвучил американский математик и экономист Нассим Талеб (в 2004 году в своей книге «Одураченные случайностью» он обозначил теорию, а в книге «Черный лебедь» ввел и сам термин). Под «Черным лебедем» Нассим Талеб понимает событие, которое изначально кажется редким и сложнопрогнозируемым. К примерам «черных лебедей» последнего столетия он относит: развитие интернета, Первую мировую войну, распад Советского Союза, атаку террористов 11 сентября 2001 года.

44

Термин VUCA был придуман более 30 лет назад экономистами Уорреном Беннисом (Warren Bennis) и Бертоном Нанусом (Burt Nanus). Эта концепция доминировала в деловом мире в течение последних 20 лет, т. к. отражала действительность в период «холодной войны», действительность, связанную с изменчивостью, неопределенностью, сложностью и двусмысленностью. Однако в 2016 году Джемейс Кашио (Jamais Cascio) представил новейшую и обновленную концепцию мира – BANI. Прочитать о ней подробнее можно на РБК Тренды (https://trends.rbc.ru/trends/futurology/62866fde9a794701a4c38ae4).

45

The term and theory were first voiced by the American mathematician and economist Nassim Taleb (he outlined the theory in “Fooled by Randomness” (2004) and introduced the term itself in “Black Swan” (2007). By “Black Swan” Nassim Taleb means an event that initially seems rare and difficult to predict. He cites some examples of the “black swans” from the last century: the development of the Internet, World War I, the collapse of the Soviet Union, and the terrorist attack of September 11, 2001.