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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s cu…

Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as we…

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by pro…

The single biggest preoccupation of senior management of any listed company is its institutional investors. CEOs and CFOs on average spend a…

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reason most salespeopledon’t like to pick up…

Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In Top Class Comp…

Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and …

Fixed income attribution is by its very nature a complex and mathematically demanding topic, and there is little information available on th…

Drawing on more than twenty-five years experience consulting and training on project management in companies such as NCR, AT&T, and 3M, J. D…

Governing the Corporation is a unique forum combining the insights of some of the most influential minds involved in the governance of globa…

In Financial Risk Taking, trader and psychologist Mike Elvin explores the complex relationship between human behaviour patterns and the mark…

In the fast changing business and financial markets, the role of operations manager is crucially important to any organisation. As automated…

At the height of the 1990s boom, Jack Grubman, one of the most successful analysts in Wall Street proclaimed ‘what used to be conflicts of i…

In Volatility and Correlation 2nd edition: The Perfect Hedger and the Fox, Rebonato looks at derivatives pricing from the angle of volatilit…

In many companies credit management is a passive and reactive discipline. This results in significant receivables assets weighing heavily on…

Accounting for Derivatives: Advanced Hedging under IFRS is a comprehensive practical guide to hedge accounting. This book is neither written…

This book shows traders how to use Intermarket Analysis to forecast future equity, index and commodity price movements. It introduces custom…

This all-new edition of Web-Based Training is filled with practical charts, tables, and checklists that shows you how to design winning trai…

Trading Regime Analysis is a groundbreaking work on how markets behave and how to profit from this behaviour. The book describes that it is …

Over recent years there has been rapid consumer-led growth in investing in socially responsible companies to the extent that it has had an i…