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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all mar…

This companion brings together a team of contemporary theologians and writers to provide substantial introductions to the key people who sha…

The most complete, up-to-date guide to risk management in finance Risk Management and Financial Institutions, Fifth Edition explains all asp…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than …

The Blackwell Companion to the Qur’an is a reader’s guide, a true companion for anyone who wishes to read and understand the Qur’an as a tex…

The book explains that instead of asset allocation being set in an isolated and arbitrary fashion, it is in fact the way in which specific h…

This guide explains what mutual funds are, how they have developed and how they are used, regulated and administered across the globe. Both …

Destined to become the defining work on the subject, this timely reference addresses the single fastest growing segment of the senior living…

This introduction to the field of urban design offers a comprehensive survey of the processes necessary to implement urban design work, expl…

This book is about the author's amazing trip across six continents and the world economy and society. It discusses who's sinking and who's s…

A newly updated and comprehensive guide to all aspects of visual design From doing a quick sketch to producing a fully rendered model, the a…

The new student edition of the definitive reference on landscape architecture Landscape Architectural Graphic Standards, Student Edition is …

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success an…

—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable De…

Today’s trend towards the renewal of cities, sociable places, higher standards of architecture and sustainable city centre living is the bus…

This book reveals the inside track on the making of Terminal 5: the courage, the ground-breaking management thinking and the many lessons le…

Bringing together essays by museum professionals and academics from both sides of the Atlantic, Art and its Publics tackles current issues c…

The book is a coaching guide for anyone interested in intellectual property and those wanting to embark on or develop patent creation. It dr…

Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approach…

Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are…