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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertisin…

In this engaging text, Arthur Kinney introduces students to Shakespeare’s plays in the context of Elizabethan and Jacobean theater. Introduc…

Intermediate care has become a buzzword within health and social care over the last few years. Seen as the panacea for a number of woes, par…

Epistemology is an accessible and indispensable volume for undergraduates studying philosophy. Essential introduction to epistemology, a fie…

Physical assessment is a means of evaluating health status using a combination of clinical examination and history taking. A complete physic…

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to d…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it …

Thoroughly revised and updated, ABC of Clinical Haematology is an essential guide and introduction to clinical haematology and to the treatm…

Real-world help for companies combating fraud – from major management fraud to fraudulent financial reporting From the author’s more than th…

The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase…

Linear Statistical Models Developed and refined over a period of twenty years, the material in this book offers an especially lucid presenta…

The Wiley Classics Library consists of selected books that have become recognized classics in their respective fields. With these new unabri…

This book is about redefining the value to health of creativity. Creativity derives from biological changes during human evolution as a tool…

This lively handbook on the fundamentals of Evidence-based Medicine (EBM) leads the reader, step by step, through a process that proceeds fr…

Bayesian methods combine the evidence from the data at hand with previous quantitative knowledge to analyse practical problems in a wide ran…

This compact and critically up-to-date introduction to Roman satire examines the development of the genre, focusing particularly on the lite…

First book dedicated to this disease, previously thought to be incurable, but with the advent of new drugs, now amenable to management and a…

Offers an integrated account of the mathematical hypothesis of wave motion in liquids with a free surface, subjected to gravitational and ot…

Features an introduction to advanced calculus and highlights its inherent concepts from linear algebra Advanced Calculus reflects the unifyi…

Romance is a varied and fluid literary genre, notoriously difficult to define. This groundbreaking Companion surveys the many permutations o…