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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s cu…

Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as we…

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by pro…

Commodity Option Pricing: A Practitioner’s Guide covers commodity option pricing for quantitative analysts, traders or structurers in banks,…

The bursting of the ‘dotcom bubble’ and the terrorist attacks of September 11, 2001, have brought into question received wisdom about strate…

Updated as of January 1, 2018, this guide includes relevant guidance contained in applicable standards and other technical sources. It expla…

The company that became GKN was forged in the first fires of the Industrial Revolution. And through the two-and-a-half centuries of its rema…

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reason most salespeopledon’t like to pick up…

Drawing on more than twenty-five years experience consulting and training on project management in companies such as NCR, AT&T, and 3M, J. D…

Podcasting 101 for Training and Development Podcasting can help you revolutionize the way you deliver training. This groundbreaking book pro…

The single biggest preoccupation of senior management of any listed company is its institutional investors. CEOs and CFOs on average spend a…

In principle the advanced, market-driven world in which we now live is fuelled by knowledge, information and transparency, but in practice t…

Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In Top Class Comp…

Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and …

Fixed income attribution is by its very nature a complex and mathematically demanding topic, and there is little information available on th…

This is the book executives have been waiting for. It is clear: With deep expertise but in nontechnical language, it describes what cybersec…

Governing the Corporation is a unique forum combining the insights of some of the most influential minds involved in the governance of globa…

In Financial Risk Taking, trader and psychologist Mike Elvin explores the complex relationship between human behaviour patterns and the mark…

In the fast changing business and financial markets, the role of operations manager is crucially important to any organisation. As automated…

At the height of the 1990s boom, Jack Grubman, one of the most successful analysts in Wall Street proclaimed ‘what used to be conflicts of i…