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Зарубежная деловая литература

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21-08-2019

Inbound Content

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Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into le...

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21-08-2019

Passion Branding

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In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passion...

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22-08-2019

Brand Stretch

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Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Exampl...

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20-08-2019

Breakthrough Zone

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A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organiz...

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21-08-2019

Knowledge Management

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21-08-2019

Response Ability

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A clear, practical approach to making your organization more responsive to change Response Ability: The Language, Structure, and Culture of the Agile Enterprise helps companies kee...

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21-08-2019

Holistic Management

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This book presents two recently developed knowledge areas that can significantly improve the management and the performance of business enterprise: System Science and Cybernetics a...

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21-08-2019

Customer Relationships

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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused s...

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22-08-2019

FMCG Selling

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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused s...

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21-08-2019

Selling Services

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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused s...