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Зарубежная деловая литература

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21-08-2019

Branding Governance

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Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-...

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20-08-2019

Brand Vision

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David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast,...

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21-08-2019

Marketing Excellence

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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and co...

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21-08-2019

Alliance Brand

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As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail...

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21-08-2019

British Housebuilders

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British Housebuilders is the first comprehensive account of the corporate history of the twentieth-century speculative housebuilding industry – the firms that `supplied` those hous...

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21-08-2019

Property Valuation

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This book provides a single text for postgraduate study of valuation on real estate courses. After a general introduction to the property market and the economic ideas that underli...

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22-08-2019

Family Trusts

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Demystify family trust planning with this easy-to-read guide Family trusts can be quite complex and difficult to set up correctly, and many people don't realise just how beneficial...

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21-08-2019

Breakthrough Trading

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Leon Wilson has been trading shares for a living for 11 years. He is a firm believer that to succeed in any business it is necessary to always be looking for a better way of doing...

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23-08-2019

Fight Back

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Money-saving advice from Canada's leading consumer advocate In this book Ellen Roseman distills the financial advice she gives in her columns and blogs into 81 quick tips that all...

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21-08-2019

Asking Questions

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting in...