Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors...
Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating sea...
Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are...
True inspiration from a true inspiration «…vibrant and instructional … fresh, original and devoid of the usual sound bites and transatlantic psychobabble of many books of this genr...
Get a good education without massive debt, and enter a field that's actually hiring In coming years, millions of great jobs will be opening up in growth areas like advanced manufac...
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or servic...
A thoroughly revised and expanded update to the book that critics are calling the first true investing book for the «new normal» You entrusted your financial security to the “exper...
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values,...
A blueprint for a national leadership movement to transform the way the public thinks about giving Virtually everything our society has been taught about charity is backwards. We d...
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well t...