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обложка книги Onward. How Starbucks Fought For Its Life without Losing Its Soul

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01-06-2018

Onward. How Starbucks Fought For Its Life without Losing Its Soul

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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the...

обложка книги The Marketing Century. How Marketing Drives Business and Shapes Society

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02-06-2018

The Marketing Century. How Marketing Drives Business and Shapes Society

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Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to...

обложка книги The Truth about Talent. A guide to building a dynamic workforce, realizing potential and helping leaders succeed

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04-06-2018

The Truth about Talent. A guide to building a dynamic workforce, realizing potential and helping leaders succeed

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In this new book, Jacqueline Davies and Jeremy Kourdi argue that organizations are failing to realize the simple truth about talent: they are misunderstanding their people, making...

обложка книги The Age of Responsibility. CSR 2.0 and the New DNA of Business

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04-06-2018

The Age of Responsibility. CSR 2.0 and the New DNA of Business

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Praise for The Age of Responsibility «Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSR and also the kinds...

обложка книги Planning a Scientific Career in Industry. Strategies for Graduates and Academics

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03-06-2018

Planning a Scientific Career in Industry. Strategies for Graduates and Academics

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A handy guide for students seeking a scientific career in industry When choosing a career in industry, many of today's graduates with degrees in science and technology don't know e...

обложка книги Emotional Intelligence in Action. Training and Coaching Activities for Leaders, Managers, and Teams

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03-06-2018

Emotional Intelligence in Action. Training and Coaching Activities for Leaders, Managers, and Teams

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The importance of emotional intelligence as a critical factor in personal and business success is now well established. Emotional Intelligence in Action, Second Edition shows how t...

обложка книги The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership

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03-06-2018

The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership

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Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an...

обложка книги Marketing Plans. How to Prepare Them, How to Use Them

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04-06-2018

Marketing Plans. How to Prepare Them, How to Use Them

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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with speci...

обложка книги Gen Y Now. Millennials and the Evolution of Leadership

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03-06-2018

Gen Y Now. Millennials and the Evolution of Leadership

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Strategies for managing the real Generation Y A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new ideas, innovation,...

обложка книги The Handbook of Knowledge-Based Coaching. From Theory to Practice

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02-06-2018

The Handbook of Knowledge-Based Coaching. From Theory to Practice

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Praise for The Handbook ofKnowledge-Based Coaching «Definitive, with extensive references and a commitment to connecting theory to practice in every chapter, this important contrib...