A crisis can ruin a business of any size. There is a threat of losing everything. This book offers 121 practical tips from a business owner who has overcome three crises. How to survive on your own and save your business. What to do when everyone around you is going crazy. How to find a way to earn in a crisis and go for it. How to act during a crisis and what steps to take after it is over. The recommendations given in the book are useful for businesses of any size and market niche.
Frequency and Causes of CrisesThe Economy is a big roulette gameRun uphill from a tsunamiSubstitution or destitution?Kinds of crises"Business Resection" or Ways to Cut SpendingTake urgent action!Crisis as foothold for new victoriesSurvival of the Most Adaptable and NimbleBeware of banking minefieldsCheating the death of businessTranscending Routine Products and Familiar MarketsThunderstorm not a conflagrationTurf warsPushing the boundariesCrises are Bulldozers of Change – Let’s Learn to Handle ThemThe Great Depression as disaster referenceLoyal customers will be backStay cool about the demandAbout the Author
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