CRM Unplugged (Douglas Turk)
CRM Unplugged (Douglas Turk)
Описание книги:
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
