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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers no…

Getting the Most from Online Learning is a must-have resource that helps people, become better e-learners by showing them how to prepare for…

Discover how you can run the practical side of your practice more profitably. This comprehensive guide to managing an interior design busine…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows wh…

Medication Management in Care of Older People is an accessible introduction to medication management and its role in the management of older…

The politics of business have become the business of politics. Across the world the lesson is clear: just as too much governmental interfere…

A practical primer to the modern banking operation Introduction to Banking, Second Edition is a comprehensive and jargon-free guide to the b…

A quick and concise guide to currency options An understanding of currency options is essential for those working in investment and foreign …

In this book, David Burrell, one of the foremost philosophical theologians in the English-speaking world, presents the best of his work on c…

The first desk reference on technical building systems for interior designers Building Systems for Interior Designers is the first book to e…

This book is a timely and wide-ranging account of the relationship between the development of a 'free market society' in Europe and North Am…

All the best practices a manager and an executive need-in a one-stop, comprehensive reference Praise for Corporate Management, Governance, a…

As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for…

Guibernau offers a comparative analysis of nationalist movements in nations without states.

Most Western health professionals practice in multicultural societies. The influence of culture on illness, health and rehabilitation is the…

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all mar…

Is Posttraumatic Stress Disorder (PTSD) an illness that arises after horrific and life-threatening events? Or is it a label that medicalizes…

Edited by the Head of Psychology for Her Majesty's Prison Service and the National Probation Service, this book gives an account of the work…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than …

Intravenous Therapy is a concise, accessible guide to the basic theory and practice of IV therapy. It focuses on elementary principles, avoi…