Welcome to the Creative Age (Автор не определен)

Welcome to the Creative Age (Автор не определен)
Автор: Автор не определен
Жанр: маркетинг, PR, рекламазарубежная деловая литератураклассический маркетингуправление маркетингом
Язык: Английский
Размер: 385662 Кб
ISBN: 9780470853016
Полная версия:
Описание книги:
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.