Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them (Peter Shankman)
Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them (Peter Shankman)
Автор: Peter Shankman
Тэги: только на Литрес
Язык: Английский
Размер: 385662 Кб
ISBN: 9780470116418
Полная версия:
Описание книги:
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
