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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers no…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows wh…

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all mar…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than …

Provides practical easy-to-implement advice on how to comply with the latest rules and regulations. Shows how to recoup money spent on duty …

This third edition of the classic resource, Building Expertise draws on the most recent evidence on how to build innovative forms of experti…

A Companion to Medieval Art brings together cutting-edge scholarship devoted to the Romanesque and Gothic traditions in Northern Europe. Bri…

The Ultimate Accountants’ Reference Including GAAP, IRS & SEC Regulations, Leases, and More, Second Edition updates you on the latest accoun…

Explores the components of e-commerce (including EDI). Shows the risks involved when using an e-commerce system. Provides controls for prote…

A definitive resource for professionals in licensing and technology management In this comprehensive guide to licensing best practices, este…

This book presents a state-of-the-art overview of the relationship between globalization studies and literature and literary studies, and th…

Uses of Literature bridges the gap between literary theory and common-sense beliefs about why we read literature. Explores the diverse motiv…

This guide shows design practices and other construction professionals how to manage knowledge successfully. It explains how to develop and …

This fully-annotated anthology of sixteenth-century English verse features generous selections from the canonical poets, alongside judicious…

Analysing major Irish dramas and the artists and companies that performed them, Modern Irish Theatre provides an engaging and accessible int…

Inside Old English: Essays in Honour of Bruce Mitchell offers readers a comprehensive insight into the world of Old English. Brings together…

Big Screen Rome is the first systematic survey of the most important and popular films from the past half century that reconstruct the image…

An Introduction to Corporate Finance provides the reader with a complete overview of Corporate Finance from perspective of the investment Ba…

Fully revised and restructured, Measuring Market Risk, Second Edition includes a new chapter on options risk management, as well as substant…

The current period of market and governmental turbulence is the most challenging—yet rewarding—time to be a treasurer. Now, as perhaps never…