Книги автора Автор не определен

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers no…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows wh…

This fourth edition of the classic guide for every user of gas chromatographic instrumentation is now updated to include such new topics as …

Until half a century ago, it was assumed that the forces of nature were symmetric and that they did not distinguish between right and left, …

Providing Support at Home for Children and Young People who have Complex Health Needs discusses elements of providing support in the home, w…

This title brings forensic scientists and chemists up-to-date on the latest instrumental methods for analysing trace evidence, including mas…

The clinical experience of cognitive therapies is adding to the understanding of emotional disorders. Based on clinical experience and evide…

In this book, Gilbert Paquette?an internationally recognized expert in the field of technology-based training?offers IT professionals, train…

This much-needed resource helps trainers cut through the jungles of their own generational learning habits and clear a path to the emerging …

This text describes, analyses and synthesises a wide range of contemporary issues from research and practice in the field of individual and …

This handbook shows a firm how to repurpose its risk management in order to design and implement a corporate culture which involves all busi…

The most complete, up-to-date guide to risk management in finance Risk Management and Financial Institutions, Fifth Edition explains all asp…

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods…

The book explains that instead of asset allocation being set in an isolated and arbitrary fashion, it is in fact the way in which specific h…

Thinking of starting your own business? You've come to the right place. Thousands of people take the plunge every year for thousands of diff…

This guide explains what mutual funds are, how they have developed and how they are used, regulated and administered across the globe. Both …

Destined to become the defining work on the subject, this timely reference addresses the single fastest growing segment of the senior living…

This introduction to the field of urban design offers a comprehensive survey of the processes necessary to implement urban design work, expl…

This book is about the author's amazing trip across six continents and the world economy and society. It discusses who's sinking and who's s…

A newly updated and comprehensive guide to all aspects of visual design From doing a quick sketch to producing a fully rendered model, the a…