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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all mar…

The leading guide to real-time systems design-revised and updated This third edition of Phillip Laplante's bestselling, practical guide to b…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than …

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good …

Population ecologists study how births and deaths affect the dynamics of populations and communities, while ecosystem ecologists study how s…

New Museum Theory and Practice is an original collection of essays with a unique focus: the contested politics and ideologies of museum exhi…

Edited by major contributors to the field, this text summarizes current or newly emerging pulsed laser deposition application areas. It span…

It has often been said that 'to improve, one must be prepared to measure the improvement' and 'one must inspect what one expects.' The Kerzn…

In Human Factors in Project Management, author Zachary Wong—a noted trainer and acclaimed leader of more than 250 project teams—provides a s…

Typically today's management tasks include project management, running workshops and working with consultancies – all complex activities, wh…

Provides practical easy-to-implement advice on how to comply with the latest rules and regulations. Shows how to recoup money spent on duty …

Corporate Governance Post Sarbanes-Oxley introduces a corporate governance structure consisting of seven interrelated mechanisms of oversigh…

Manage your finances and enjoy your retirement Retirement security is one of the most pressing social issues facing the world in the next 30…

Полный вариант заголовка: «Chromatics , or an essay on the analogy and harmony of colours».

Vitamins in Animal and Human Nutrition contains concise, up-to-date information on vitamin nutrition for both animals and humans. The author…

Veterinary practitioners and students are presented with many different and complex cases, and are expected to offer an accurate diagnosis q…

Business Ethics and the Natural Environment examines the present status of relations between corporate enterprise and the natural environmen…

This new version of Frances Barr’s classic introductory text, Diagnostic Ultrasound in the Dog and Cat, has now been revised and expanded to…

Hannah Arendt is increasingly recognised as one of the most original social and political thinkers of the twentieth century. In this importa…

This illustrated edition of Sir Anthony Kenny’s acclaimed survey of Western philosophy offers the most concise and compelling story of the c…