The Guru Guide to Marketing. A Concise Guide to the Best Ideas from Today's Top Marketers (Joseph H. Boyett)

The Guru Guide to Marketing. A Concise Guide to the Best Ideas from Today's Top Marketers (Joseph H. Boyett)
Описание книги:
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.