Public Relations For Dummies (John Wiley & Sons Limited (USD John Wiley & Sons Limited (USD) - скачать книгу в FB2, EPUB, PDF на Bookz
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Public Relations For Dummies (John Wiley & Sons Limited (USD John Wiley & Sons Limited (USD)
Public Relations For Dummies
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Public Relations For Dummies

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Public Relations For Dummies (John Wiley & Sons Limited (USD John Wiley & Sons Limited (USD)

Язык: Английский
Размер: 385662 Кб
ISBN: 9780470056509
Бесплатный фрагмент: fb2.ziptxttxt.ziprtf.zipa4.pdfa6.pdfepubfb3

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz – and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

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