Книги автора John Wiley & Sons Limited (pro John Wiley & Sons Limited (pro

If you want to write mobile applications without the idioms of Symbian C++, have existing software assets that you'd like to re-use on Symbi…

Through a coherent framework for pursuing such far-ranging changes, this easy-to-understand book addresses new ways for individuals and orga…

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns no…

Praise for Nonprofit Boards That Work «This book offers a refreshing and candid look at the challenges of nonprofit boards. It moves away fr…

Work-based learning is Joe Raelin’s unique way of incorporating a number of action strategies—such as action learning, action science, and c…

In the early years of the new millennium, hurricanes lashed the Caribbean and flooded New Orleans as heat waves and floods seemed to alterna…

A goldmine of valuable tools for data modelers! Data modelers render raw data-names, addresses, and sales totals, for instance-into informat…

The new edition of the classic bestseller that launched the data warehousing industry covers new approaches and technologies, many of which …

The spiraling growth of digital information makes the ISM book a «must have» addition to your IT reference library. This exponential growth …

There is a strong need for this book by Jeremy Bolland, which dissects all issues relating to securities research. The requirement for bette…

Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael W…

Today’s new breed, eXtreme projects are different. They feature high speed, high change, high complexity, high risk, and high stress. While …

The whole world is witnessing radical economic changes. Traditional markets are stagnating; global markets are emerging. Business processes …

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertisin…

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all mar…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than …

A practical retirement planning resource for engineers, scientists, and mathematicians In 1995, Dr. Mike Golio, an electrical engineer, beca…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows wh…

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of …

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable manage…