Where Value Hides. A New Way to Uncover Profitable Growth For Your Business (Stuart E. Jackson)
Where Value Hides. A New Way to Uncover Profitable Growth For Your Business (Stuart E. Jackson)
Описание книги:
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
