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This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to d…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it …

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all mar…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than …

A practical retirement planning resource for engineers, scientists, and mathematicians In 1995, Dr. Mike Golio, an electrical engineer, beca…

Simplify Your Landlord Experience with Smart Strategies and Smarter Tools “Without Landlording on Autopilot, I doubt I would have ever succe…

Are global city office markets inherently unstable? This examination of office markets in major world cities analyses the flows of capital t…

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers no…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows wh…

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of …

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the…

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable manage…

Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingha…

If you are not living on the edge, then you are taking up too much room Think of the richest square mile in Britain and your thoughts turn t…

For most people, a fear of redundancy hangs over them like a dark cloud. In Andrew Taylor's case, it was a sudden, brutal push in the back. …

Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian wealth now creates and sustains more jobs …

The Idea of Latin America is a geo-political manifesto which insists on the need to leave behind an idea which belonged to the nation-buildi…

Winner: Gold Axiom Business Book Award in Human Resources, 2010 This unique training resource offers trainers, educators, and facilitators a…

Lunch and Learn is filled with ready-to-use activities designed for full-time trainers, managers, team leaders, supervisors, and anyone else…

This book provides a single text for postgraduate study of valuation on real estate courses. After a general introduction to the property ma…