Tommy and Co.

“Seems to me you’ve lost them already,” commented Peter; “you’re overdoing it.”

“The more of us the better,” explained Joey; “we help each other. Besides, I particularly want you in it. There’s a sort of superior Pickwickian atmosphere surrounding you that disarms suspicion.”

“You leave me out of it,” growled Peter.

“See here,” laughed Joey; “you come as the Duke of Warrington, and bring Tommy with you, and I’ll write your City article.”

“For how long?” snapped Peter. Incorruptible City editors are not easily picked up.

“Oh, well, for as long as you like.”

“On that understanding,” agreed Peter, “I’m willing to make a fool of myself in your company.”

“You’ll soon get used to it,” Joey told him; “eight o’clock, then, on Sunday; plain evening dress. If you like to wear a bit of red ribbon in your buttonhole, why, do so. You can get it at Evans’, in Covent Garden.”

“And Tommy is the Lady – ”

“Adelaide. Let her have a taste for literature, then she needn’t wear gloves. I know she hates them.” Joey turned to go.

“Am I married?” asked Peter.

Joey paused. “I should avoid all reference to your matrimonial affairs if I were you,” was Joey’s advice. “You didn’t come out of that business too well.”

“Oh! as bad as that, was I? You don’t think Mrs. Loveredge will object to me?”

“I have asked her that. She’s a dear, broad-minded girl. I’ve promised not to leave you alone with Miss Montgomery, and Willis has had instructions not to let you mix your drinks.”

“I’d have liked to have been someone a trifle more respectable,” grumbled Peter.

“We rather wanted a duke,” explained Joey, “and he was the only one that fitted in all round.”

The dinner a was a complete success. Tommy, entering into the spirit of the thing, bought a new pair of open-work stockings and assumed a languid drawl. Peter, who was growing forgetful, introduced her as the Lady Alexandra; it did not seem to matter, both beginning with an A. She greeted Lord Mount-Primrose as “Billy,” and asked affectionately after his mother. Joey told his raciest stories. The Duke of Warrington called everybody by their Christian names, and seemed well acquainted with Bohemian society – a more amiable nobleman it would have been impossible to discover. The lady whose real name was not Miss Montgomery sat in speechless admiration. The hostess was the personification of gracious devotion.

Other little dinners, equally successful, followed. Joey’s acquaintanceship appeared to be confined exclusively to the higher circles of the British aristocracy – with one exception: that of a German baron, a short, stout gentleman, who talked English well, but with an accent, and who, when he desired to be impressive, laid his right forefinger on the right side of his nose and thrust his whole face forward. Mrs. Loveredge wondered why her husband had not introduced them sooner, but was too blissful to be suspicious. The Autolycus Club was gradually changing its tone. Friends could no longer recognise one another by the voice. Every corner had its solitary student practising high-class intonation. Members dropped into the habit of addressing one another as “dear chappie,” and, discarding pipes, took to cheap cigars. Many of the older habitués resigned.

All might have gone well to the end of time if only Mrs. Loveredge had left all social arrangements in the hands of her husband – had not sought to aid his efforts. To a certain political garden-party, one day in the height of the season, were invited Joseph Loveredge and Mrs. Joseph Loveredge, his wife. Mr. Joseph Loveredge at the last moment found himself unable to attend. Mrs. Joseph Loveredge went alone, met there various members of the British aristocracy. Mrs. Joseph Loveredge, accustomed to friendship with the aristocracy, felt at her ease and was natural and agreeable. The wife of an eminent peer talked to her and liked her. It occurred to Mrs. Joseph Loveredge that this lady might be induced to visit her house in Regent’s Park, there to mingle with those of her own class.

“Lord Mount-Primrose, the Duke of Warrington, and a few others will be dining with us on Sunday next,” suggested Mrs. Loveredge. “Will not you do us the honour of coming? We are, of course, only simple folk ourselves, but somehow people seem to like us.”

The wife of the eminent peer looked at Mrs. Loveredge, looked round the grounds, looked at Mrs. Loveredge again, and said she would like to come. Mrs. Joseph Loveredge intended at first to tell her husband of her success, but a little devil entering into her head and whispering to her that it would be amusing, she resolved to keep it as a surprise, to be sprung upon him at eight o’clock on Sunday. The surprise proved all she could have hoped for.

The Duke of Warrington, having journalistic matters to discuss with Joseph Loveredge, arrived at half-past seven, wearing on his shirt-front a silver star, purchased in Eagle Street the day before for eight-and-six. There accompanied him the Lady Alexandra, wearing the identical ruby necklace that every night for the past six months, and twice on Saturdays, “John Strongheart” had been falsely accused of stealing. Lord Garrick, having picked up his wife (Miss Ramsbotham) outside the Mother Redcap, arrived with her on foot at a quarter to eight. Lord Mount-Primrose, together with Sir Francis Baldwin, dashed up in a hansom at seven-fifty. His Lordship, having lost the toss, paid the fare. The Hon. Harry Sykes (commonly called “the Babe”) was ushered in five minutes later. The noble company assembled in the drawing-room chatted blithely while waiting for dinner to be announced. The Duke of Warrington was telling an anecdote about a cat, which nobody appeared to believe. Lord Mount-Primrose desired to know whether by any chance it might be the same animal that every night at half-past nine had been in the habit of climbing up his Grace’s railings and knocking at his Grace’s door. The Honourable Harry was saying that, speaking of cats, he once had a sort of terrier – when the door was thrown open and Willis announced the Lady Mary Sutton.

Mr. Joseph Loveredge, who was sitting near the fire, rose up. Lord Mount-Primrose, who was standing near the piano, sat down. The Lady Mary Sutton paused in the doorway. Mrs. Loveredge crossed the room to greet her.

“Let me introduce you to my husband,” said Mrs. Loveredge. “Joey, my dear, the Lady Mary Sutton. I met the Lady Mary at the O’Meyers’ the other day, and she was good enough to accept my invitation. I forgot to tell you.”

Mr. Loveredge said he was delighted; after which, although as a rule a chatty man, he seemed to have nothing else to say. And a silence fell.

Somerville the Briefless – till then. That evening has always been reckoned the starting-point of his career. Up till then nobody thought he had much in him – walked up and held out his hand.

“You don’t remember me, Lady Mary,” said the Briefless one. “I met you some years ago; we had a most interesting conversation – Sir Francis Baldwin.”

The Lady Mary stood for a moment trying apparently to recollect. She was a handsome, fresh-complexioned woman of about forty, with frank, agreeable eyes. The Lady Mary glanced at Lord Garrick, who was talking rapidly to Lord Mount-Primrose, who was not listening, and who could not have understood even if he had been, Lord Garrick, without being aware of it, having dropped into broad Scotch. From him the Lady Mary glanced at her hostess, and from her hostess to her host.

The Lady Mary took the hand held out to her. “Of course,” said the Lady Mary; “how stupid of me! It was the day of my own wedding, too. You really must forgive me. We talked of quite a lot of things. I remember now.”

Mrs. Loveredge, who prided herself upon maintaining old-fashioned courtesies, proceeded to introduce the Lady Mary to her fellow-guests, a little surprised that her ladyship appeared to know so few of them. Her ladyship’s greeting of the Duke of Warrington was accompanied, it was remarked, by a somewhat curious smile. To the Duke of Warrington’s daughter alone did the Lady Mary address remark.

“My dear,” said the Lady Mary, “how you have grown since last we met!”

The announcement of dinner, as everybody felt, came none too soon.

It was not a merry feast. Joey told but one story; he told it three times, and twice left out the point. Lord Mount-Primrose took sifted sugar with pâtè de foie gras and ate it with a spoon. Lord Garrick, talking a mixture of Scotch and English, urged his wife to give up housekeeping and take a flat in Gower Street, which, as he pointed out, was central. She could have her meals sent in to her and so avoid all trouble. The Lady Alexandra’s behaviour appeared to Mrs. Loveredge not altogether well-bred. An eccentric young noblewoman Mrs. Loveredge had always found her, but wished on this occasion that she had been a little less eccentric. Every few minutes the Lady Alexandra buried her face in her serviette, and shook and rocked, emitting stifled sounds, apparently those of acute physical pain. Mrs. Loveredge hoped she was not feeling ill, but the Lady Alexandra appeared incapable of coherent reply. Twice during the meal the Duke of Warrington rose from the table and began wandering round the room; on each occasion, asked what he wanted, had replied meekly that he was merely looking for his snuff-box, and had sat down again. The only person who seemed to enjoy the dinner was the Lady Mary Sutton.

The ladies retired upstairs into the drawing-room. Mrs. Loveredge, breaking a long silence, remarked it as unusual that no sound of merriment reached them from the dining-room. The explanation was that the entire male portion of the party, on being left to themselves, had immediately and in a body crept on tiptoe into Joey’s study, which, fortunately, happened to be on the ground floor. Joey, unlocking the bookcase, had taken out his Debrett, but appeared incapable of understanding it. Sir Francis Baldwin had taken it from his unresisting hands; the remaining aristocracy huddled themselves into a corner and waited in silence.

“I think I’ve got it all clearly,” announced Sir Francis Baldwin, after five minutes, which to the others had been an hour. “Yes, I don’t think I’m making any mistake. She’s the daughter of the Duke of Truro, married in ’53 the Duke of Warrington, at St. Peter’s, Eaton Square; gave birth in ’55 to a daughter, the Lady Grace Alexandra Warberton Sutton, which makes the child just thirteen. In ’63 divorced the Duke of Warrington. Lord Mount-Primrose, so far as I can make out, must be her second cousin. I appear to have married her in ’66 at Hastings. It doesn’t seem to me that we could have got together a homelier little party to meet her even if we had wanted to.”

Nobody spoke; nobody had anything particularly worth saying. The door opened, and the Lady Alexandra (otherwise Tommy) entered the room.

“Isn’t it time,” suggested the Lady Alexandra, “that some of you came upstairs?”

“I was thinking myself,” explained Joey, the host, with a grim smile, “it was about time that I went out and drowned myself. The canal is handy.”

“Put it off till to-morrow,” Tommy advised him. “I have asked her ladyship to give me a lift home, and she has promised to do so. She is evidently a woman with a sense of humour. Wait till after I have had a talk with her.”

Six men, whispering at the same time, were prepared with advice; but Tommy was not taking advice.

“Come upstairs, all of you,” insisted Tommy, “and make yourselves agreeable. She’s going in a quarter of an hour.”

Six silent men, the host leading, the two husbands bringing up the rear, ascended the stairs, each with the sensation of being twice his usual weight. Six silent men entered the drawing-room and sat down on chairs. Six silent men tried to think of something interesting to say.

Miss Ramsbotham – it was that or hysterics, as she afterwards explained – stifling a sob, opened the piano. But the only thing she could remember was “Champagne Charlie is my Name,” a song then popular in the halls. Five men, when she had finished, begged her to go on. Miss Ramsbotham, speaking in a shrill falsetto, explained it was the only tune she knew. Four of them begged her to play it again. Miss Ramsbotham played it a second time with involuntary variations.

The Lady Mary’s carriage was announced by the imperturbable Willis. The party, with the exception of the Lady Mary and the hostess, suppressed with difficulty an inclination to burst into a cheer. The Lady Mary thanked Mrs. Loveredge for a most interesting evening, and beckoned Tommy to accompany her. With her disappearance, a wild hilarity, uncanny in its suddenness, took possession of the remaining guests.

A few days later, the Lady Mary’s carriage again drew up before the little house in Regent’s Park. Mrs. Loveredge, fortunately, was at home. The carriage remained waiting for quite a long time. Mrs. Loveredge, after it was gone, locked herself in her own room. The under-housemaid reported to the kitchen that, passing the door, she had detected sounds indicative of strong emotion.

Through what ordeal Joseph Loveredge passed was never known. For a few weeks the Autolycus Club missed him. Then gradually, as aided by Time they have a habit of doing, things righted themselves. Joseph Loveredge received his old friends; his friends received Joseph Loveredge. Mrs. Loveredge, as a hostess, came to have only one failing – a marked coldness of demeanour towards all people with titles, whenever introduced to her.

STORY THE SIXTH – “The Babe” applies for Shares

People said of the new journal, Good Humour– people of taste and judgment, that it was the brightest, the cleverest, the most literary penny weekly that ever had been offered to the public. This made Peter Hope, editor and part-proprietor, very happy. William Clodd, business manager, and also part-proprietor, it left less elated.

“Must be careful,” said William Clodd, “that we don’t make it too clever. Happy medium, that’s the ideal.”

People said – people of taste and judgment, that Good Humour was more worthy of support than all the other penny weeklies put together. People of taste and judgment even went so far, some of them, as to buy it. Peter Hope, looking forward, saw fame and fortune coming to him.

William Clodd, looking round about him, said —

“Doesn’t it occur to you, Guv’nor, that we’re getting this thing just a trifle too high class?”

“What makes you think that?” demanded Peter Hope.

“Our circulation, for one thing,” explained Clodd. “The returns for last month – ”

“I’d rather you didn’t mention them, if you don’t mind,” interrupted Peter Hope; “somehow, hearing the actual figures always depresses me.”

“Can’t say I feel inspired by them myself,” admitted Clodd.

“It will come,” said Peter Hope, “it will come in time. We must educate the public up to our level.”

“If there is one thing, so far as I have noticed,” said William Clodd, “that the public are inclined to pay less for than another, it is for being educated.”

“What are we to do?” asked Peter Hope.

“What you want,” answered William Clodd, “is an office-boy.”

“How will our having an office-boy increase our circulation?” demanded Peter Hope. “Besides, it was agreed that we could do without one for the first year. Why suggest more expense?”

“I don’t mean an ordinary office-boy,” explained Clodd. “I mean the sort of boy that I rode with in the train going down to Stratford yesterday.”

“What was there remarkable about him?”

“Nothing. He was reading the current number of the Penny Novelist. Over two hundred thousand people buy it. He is one of them. He told me so. When he had done with it, he drew from his pocket a copy of the Halfpenny Joker– they guarantee a circulation of seventy thousand. He sat and chuckled over it until we got to Bow.”

“But – ”

“You wait a minute. I’m coming to the explanation. That boy represents the reading public. I talked to him. The papers he likes best are the papers that have the largest sales. He never made a single mistake. The others – those of them he had seen – he dismissed as ‘rot.’ What he likes is what the great mass of the journal-buying public likes. Please him – I took his name and address, and he is willing to come to us for eight shillings a week – and you please the people that buy. Not the people that glance through a paper when it is lying on the smoking-room table, and tell you it is damned good, but the people that plank down their penny. That’s the sort we want.”

Peter Hope, able editor, with ideals, was shocked – indignant. William Clodd, business man, without ideals, talked figures.

“There’s the advertiser to be thought of,” persisted Clodd. “I don’t pretend to be a George Washington, but what’s the use of telling lies that sound like lies, even to one’s self while one’s telling them? Give me a genuine sale of twenty thousand, and I’ll undertake, without committing myself, to convey an impression of forty. But when the actual figures are under eight thousand – well, it hampers you, if you happen to have a conscience.

“Give them every week a dozen columns of good, sound literature,” continued Clodd insinuatingly, “but wrap it up in twenty-four columns of jam. It’s the only way they’ll take it, and you will be doing them good – educating them without their knowing it. All powder and no jam! Well, they don’t open their mouths, that’s all.”

Clodd was a man who knew how to get his way. Flipp – spelled Philip – Tweetel arrived in due course of time at 23, Crane Court, ostensibly to take up the position of Good Humour’s office-boy; in reality, and without his being aware of it, to act as its literary taster. Stories in which Flipp became absorbed were accepted. Peter groaned, but contented himself with correcting only their grosser grammatical blunders; the experiment should be tried in all good faith. Humour at which Flipp laughed was printed. Peter tried to ease his conscience by increasing his subscription to the fund for destitute compositors, but only partially succeeded. Poetry that brought a tear to the eye of Flipp was given leaded type. People of taste and judgment said Good Humour had disappointed them. Its circulation, slowly but steadily, increased.

“See!” cried the delighted Clodd; “told you so!”

“It’s sad to think – ” began Peter.

“Always is,” interrupted Clodd cheerfully. “Moral – don’t think too much.”

“Tell you what we’ll do,” added Clodd. “We’ll make a fortune out of this paper. Then when we can afford to lose a little money, we’ll launch a paper that shall appeal only to the intellectual portion of the public. Meanwhile – ”

A squat black bottle with a label attached, standing on the desk, arrested Clodd’s attention.

“When did this come?” asked Clodd.

“About an hour ago,” Peter told him.

“Any order with it?”

“I think so.” Peter searched for and found a letter addressed to “William Clodd, Esq., Advertising Manager, Good Humour.” Clodd tore it open, hastily devoured it.

“Not closed up yet, are you?”

“No, not till eight o’clock.”

“Good! I want you to write me a par. Do it now, then you won’t forget it. For the ‘Walnuts and Wine’ column.”

Peter sat down, headed a sheet of paper: ‘For W. and W. Col.’

“What is it?” questioned Peter – “something to drink?”

“It’s a sort of port,” explained Clodd, “that doesn’t get into your head.”

“You consider that an advantage?” queried Peter.

“Of course. You can drink more of it.”

Peter continued to write: ‘Possesses all the qualities of an old vintage port, without those deleterious properties – ’ “I haven’t tasted it, Clodd,” hinted Peter.

“That’s all right – I have.”

“And was it good?”

“Splendid stuff. Say it’s ‘delicious and invigorating.’ They’ll be sure to quote that.”

Peter wrote on: ‘Personally I have found it delicious and – ’ Peter left off writing. “I really think, Clodd, I ought to taste it. You see, I am personally recommending it.”

“Finish that par. Let me have it to take round to the printers. Then put the bottle in your pocket. Take it home and make a night of it.”

Clodd appeared to be in a mighty hurry. Now, this made Peter only the more suspicious. The bottle was close to his hand. Clodd tried to intercept him, but was not quick enough.

“You’re not used to temperance drinks,” urged Clodd. “Your palate is not accustomed to them.”

“I can tell whether it’s ‘delicious’ or not, surely?” pleaded Peter, who had pulled out the cork.

“It’s a quarter-page advertisement for thirteen weeks. Put it down and don’t be a fool!” urged Clodd.

“I’m going to put it down,” laughed Peter, who was fond of his joke. Peter poured out half a tumblerful, and drank – some of it.

“Like it?” demanded Clodd, with a savage grin.

“You are sure – you are sure it was the right bottle?” gasped Peter.

“Bottle’s all right,” Clodd assured him. “Try some more. Judge it fairly.”

Peter ventured on another sip. “You don’t think they would be satisfied if I recommended it as a medicine?” insinuated Peter – “something to have about the house in case of accidental poisoning?”

“Better go round and suggest the idea to them yourself. I’ve done with it.” Clodd took up his hat.

“I’m sorry – I’m very sorry,” sighed Peter. “But I couldn’t conscientiously – ”

Clodd put down his hat again with a bang. “Oh! confound that conscience of yours! Don’t it ever think of your creditors? What’s the use of my working out my lungs for you, when all you do is to hamper me at every step?”

“Wouldn’t it be better policy,” urged Peter, “to go for the better class of advertiser, who doesn’t ask you for this sort of thing?”

“Go for him!” snorted Clodd. “Do you think I don’t go for him? They are just sheep. Get one, you get the lot. Until you’ve got the one, the others won’t listen to you.”

“That’s true,” mused Peter. “I spoke to Wilkinson, of Kingsley’s, myself. He advised me to try and get Landor’s. He thought that if I could get an advertisement out of Landor, he might persuade his people to give us theirs.”

“And if you had gone to Landor, he would have promised you theirs provided you got Kingsley’s.”

“They will come,” thought hopeful Peter. “We are going up steadily. They will come with a rush.”

“They had better come soon,” thought Clodd. “The only things coming with a rush just now are bills.”

“Those articles of young McTear’s attracted a good deal of attention,” expounded Peter. “He has promised to write me another series.”

“Jowett is the one to get hold of,” mused Clodd. “Jowett, all the others follow like a flock of geese waddling after the old gander. If only we could get hold of Jowett, the rest would be easy.”

Jowett was the proprietor of the famous Marble Soap. Jowett spent on advertising every year a quarter of a million, it was said. Jowett was the stay and prop of periodical literature. New papers that secured the Marble Soap advertisement lived and prospered; the new paper to which it was denied languished and died. Jowett, and how to get hold of him; Jowett, and how to get round him, formed the chief topic of discussion at the council-board of most new papers, Good Humour amongst the number.

“I have heard,” said Miss Ramsbotham, who wrote the Letter to Clorinda that filled each week the last two pages of Good Humour, and that told Clorinda, who lived secluded in the country, the daily history of the highest class society, among whom Miss Ramsbotham appeared to live and have her being; who they were, and what they wore, the wise and otherwise things they did – “I have heard,” said Miss Ramsbotham one morning, Jowett being as usual the subject under debate, “that the old man is susceptible to female influence.”

“What I have always thought,” said Clodd. “A lady advertising-agent might do well. At all events, they couldn’t kick her out.”

“They might in the end,” thought Peter. “Female door-porters would become a profession for muscular ladies if ever the idea took root.”

“The first one would get a good start, anyhow,” thought Clodd.

The sub-editor had pricked up her ears. Once upon a time, long ago, the sub-editor had succeeded, when all other London journalists had failed, in securing an interview with a certain great statesman. The sub-editor had never forgotten this – nor allowed anyone else to forget it.