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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertisin…

In this engaging text, Arthur Kinney introduces students to Shakespeare’s plays in the context of Elizabethan and Jacobean theater. Introduc…

Intermediate care has become a buzzword within health and social care over the last few years. Seen as the panacea for a number of woes, par…

Epistemology is an accessible and indispensable volume for undergraduates studying philosophy. Essential introduction to epistemology, a fie…

Physical assessment is a means of evaluating health status using a combination of clinical examination and history taking. A complete physic…

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to d…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it …

Thoroughly revised and updated, ABC of Clinical Haematology is an essential guide and introduction to clinical haematology and to the treatm…

Real-world help for companies combating fraud – from major management fraud to fraudulent financial reporting From the author’s more than th…

This book is about redefining the value to health of creativity. Creativity derives from biological changes during human evolution as a tool…

This lively handbook on the fundamentals of Evidence-based Medicine (EBM) leads the reader, step by step, through a process that proceeds fr…

First book dedicated to this disease, previously thought to be incurable, but with the advent of new drugs, now amenable to management and a…

“… this book was written from start to finish by one extremely dedicated and erudite individual. The author has done an excellent job of cov…

Bioinformatics Software Engineering: Delivering Effective Applications will be useful to anyone who wants to understand how successful softw…

Are global city office markets inherently unstable? This examination of office markets in major world cities analyses the flows of capital t…

When you're considering device therapy for a patient with heart failure, be sure to consult this concise reference for the latest informatio…

Insulin resistance, defined as a reduced biological action of insulin, has emerged as a major factor in the development and progression of a…

This book presents two recently developed knowledge areas that can significantly improve the management and the performance of business ente…

This unique book deals almost wholly with the clinical aspects of the subject. Male Infertility is a book written by a clinician for clinici…

Now in its third edition Leukaemia Diagnosis has been completely revised and updated throughout to include the latest developments in the fi…