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Today’s new breed, eXtreme projects are different. They feature high speed, high change, high complexity, high risk, and high stress. While …

The whole world is witnessing radical economic changes. Traditional markets are stagnating; global markets are emerging. Business processes …

This book takes stock of the state of the question on innovation in a particular area of education and training. But for this it must be not…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertisin…

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to d…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it …

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all mar…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than …

A practical retirement planning resource for engineers, scientists, and mathematicians In 1995, Dr. Mike Golio, an electrical engineer, beca…

Simplify Your Landlord Experience with Smart Strategies and Smarter Tools “Without Landlording on Autopilot, I doubt I would have ever succe…

Are global city office markets inherently unstable? This examination of office markets in major world cities analyses the flows of capital t…

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers no…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows wh…

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of …

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the…

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable manage…

Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingha…

If you are not living on the edge, then you are taking up too much room Think of the richest square mile in Britain and your thoughts turn t…

For most people, a fear of redundancy hangs over them like a dark cloud. In Andrew Taylor's case, it was a sudden, brutal push in the back. …

Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian wealth now creates and sustains more jobs …