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Зарубежная деловая литература

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21-08-2019

Stop Buying Mutual Funds

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Stop Buying Mutual Funds is the book that Bay Street still doesn't want you to read! For years, millions of Canadians have injected billions of dollars into mutual funds in the que...

обложка книги Fundamentals of Queueing Theory

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21-08-2019

Fundamentals of Queueing Theory

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21-08-2019

Cadbury's Purple Reign

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A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and...

обложка книги Conversations with Marketing Masters

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21-08-2019

Conversations with Marketing Masters

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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structure...

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21-08-2019

Logos and No Gos

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Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to s...

обложка книги Rational Choice and Judgment

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22-08-2019

Rational Choice and Judgment

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The tools needed to make a better, more informed decision. Decision analysis (DA) is the logic of making a decision using quantitative models of the decider's factual and value jud...

обложка книги Transatlantic Mergers and Acquisitions

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21-08-2019

Transatlantic Mergers and Acquisitions

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This book is intended to show ways to successful cooperation. Going beyond M&A, it demonstrates how economical ties and personal behaviour can positively influence our internationa...

обложка книги Sales Rewards and Incentives

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21-08-2019

Sales Rewards and Incentives

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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused s...

обложка книги E-Training and Development

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21-08-2019

E-Training and Development

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Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the...

обложка книги Global Training and Development

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21-08-2019

Global Training and Development

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Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the...