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Зарубежная деловая литература

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23-12-2017

Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers

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A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just usin...

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21-12-2017

What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of ser...

обложка книги Frontier. Exploring the Top Ten Emerging Markets of Tomorrow

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23-12-2017

Frontier. Exploring the Top Ten Emerging Markets of Tomorrow

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Get ahead of emerging markets with top-performer picks for up-and-comers Frontier helps investors successfully navigate markets that are yet to “emerge,” with expert advice on spot...

обложка книги Combat Finance. How Military Values and Discipline Will Help You Achieve Financial Freedom

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24-12-2017

Combat Finance. How Military Values and Discipline Will Help You Achieve Financial Freedom

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In this book, Kurt Neddenriep, a Senior Vice President at a major investment firm who also served a tour in Afghanistan, develops a set of leadership and service values to help ind...

обложка книги At Zero. The Final Secrets to

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22-12-2017

At Zero. The Final Secrets to "Zero Limits" The Quest for Miracles Through Ho'oponopono

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New stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero Limits, presented a unique self-help breakthrough f...

обложка книги Procurement 20/20. Supply Entrepreneurship in a Changing World

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11-01-2018

Procurement 20/20. Supply Entrepreneurship in a Changing World

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How to achieve procurement excellence today and evolve to be ready for tomorrow Procurement entrepreneurship pays. High-performing procurement teams can deliver huge value to their...

обложка книги Robust Equity Portfolio Management. Formulations, Implementations, and Properties using MATLAB

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11-01-2018

Robust Equity Portfolio Management. Formulations, Implementations, and Properties using MATLAB

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A comprehensive portfolio optimization guide, with provided MATLAB code Robust Equity Portfolio Management + Website offers the most comprehensive coverage available in this burgeo...

обложка книги Seasonal Sector Trades. 2014 Q1 Strategies

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22-12-2017

Seasonal Sector Trades. 2014 Q1 Strategies

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Commodity Trader's Almanac is now Seasonal Sector Trades! Strategies identifying the best-performing seasonal trades for the first quarter of 2014 Seasonal tendencies and cycles pr...

обложка книги Lessons from Frankenstorm. Investing for Future Power Disruptions

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21-12-2017

Lessons from Frankenstorm. Investing for Future Power Disruptions

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The world has been brought to its knees in recent years due to an increased amount of hurricanes, tsunamis and earthquakes which collectively have left tens of millions without pow...

обложка книги Property Finance. An International Approach

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21-12-2017

Property Finance. An International Approach

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A unique, international approach to optimal real estate financing Property Finance is an authoritative guide to both the financial and legal issues surrounding real estate financin...

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