The forces that shape America's most powerful consumer agency Because of the importance of what it regulates, the FDA comes under tremendous political, industry, and consumer press...
While the entire world knows Mark Twain as the renowned author of many classic American novels, few people are aware that he was also a highly successful businessman. In fact, more...
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countr...
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the mos...
Filled with in-depth insight and expert advice, Tax Havens Today arms you with the knowledge, strategies, and contacts needed to avoid expensive mistakes and make the most of your...
In Courage, Gus Lee captures the essential component of leadership in measurable behaviors. Using actual stories from Whirlpool, Kaiser Permanente, IntegWare, WorldCom and other or...
"An absolute must read! It encapsulates the principles which we have used as a fundamental part of our people strategy here at microsoft in the uk 'creating an environment where gr...
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell withou...
A bear market may last for a week, a month or even a few years, but it can take only a day, an hour or even a few minutes for the value of an investment portfolio to be slashed to...
Praise for MAVERICK REAL ESTATE FINANCING «Once you start reading, you won't be able to put the book down. You will feel you are part of the deals that industry leaders have put to...