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Зарубежная деловая литература

обложка книги Business the Richard Branson Way

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21-08-2019

Business the Richard Branson Way

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In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great...

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20-08-2019

SUMO (Shut Up, Move On)

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S.U.M.O. stands for Shut Up, Move On. It's a phrase to say to ourselves (and sometimes others) when we are acting or thinking in a way that is hindering our ability to succeed. It...

обложка книги The Yale Management Guide for Physicians

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20-08-2019

The Yale Management Guide for Physicians

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A real-world education for the twenty-first-century physician Being a good doctor is no longer enough. The twenty-first-century physician who wants to deliver quality medical care...

обложка книги Family Business on the Couch

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22-08-2019

Family Business on the Couch

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The challenge faced by family businesses and their stakeholders, is to recognise the issues that they face, understand how to develop strategies to address them and more importantl...

обложка книги Business Skills All-in-One For Dummies

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23-08-2019

Business Skills All-in-One For Dummies

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Fulfil your workplace potential with this indispensable handbook. Written by a team of experts, Business Skills All-in-One For Dummies is your complete guide to perfecting your com...

обложка книги The 9 Disciplines of a Facilitator

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21-08-2019

The 9 Disciplines of a Facilitator

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What takes place in the head and heart of an effective facilitative leader? How do they find the inner resources to draw upon? What is the source of their powerful effect on people...

обложка книги The Art of Business Seduction

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22-08-2019

The Art of Business Seduction

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These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling you...

обложка книги Managing the New Customer Relationship

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22-08-2019

Managing the New Customer Relationship

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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization...

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21-08-2019

A Master Class in Brand Planning

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In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially...

обложка книги The Hidden Art of Interviewing People

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21-08-2019

The Hidden Art of Interviewing People

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There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how peopl...