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Numbers: B2+
Numbers: B2+
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Numbers: B2+

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A research method is the way in which you choose to collect your data. A wide range of research methods can be used to gather data. This section will give you an overview before looking in more detail at some of the main advantages and disadvantages of four key research methods: questionnaires, focus groups, interviews and experiments. This is then followed by a brief overview of some other methods to consider. When you select your method it is important to choose one that will effectively help you to answer your research question or test your hypothesis. It is also important to be aware of the advantages and disadvantages of each method.

Questionnaires

Many students choose to do a survey using a questionnaire as it is commonly believed that the method is easy. A questionnaire doesn’t involve the pressure of an interview, and the answers are conveniently written down for future analysis. However, it can be challenging to write an effective questionnaire.

Questionnaires can be distributed in a variety of ways and there is a varying amount of success in getting responses back. The questions are typically predominantly aimed at gathering quantitative data, but an element of qualitative data can also be gathered.


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