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First Bite: How We Learn to Eat
First Bite: How We Learn to Eat
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First Bite: How We Learn to Eat

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First Bite: How We Learn to Eat
Bee Wilson

Fortnum & Mason Food Book of the Year 2016We are not born knowing what to eat. We all have to learn it as children sitting expectantly at a table. For our diets to change, we need to relearn the food experiences that first shaped us.Everyone starts drinking milk. After that it’s all up for grabs.We are not born knowing what to eat; we each have to figure it out for ourselves. From childhood onwards, we learn how big a portion is and how sweet is too sweet. We learn to love broccoli – or not. But how does this happen? What are the origins of taste? And once we acquire our food habits, can we ever change them for the better?In First Bite, award-winning food writer Bee Wilson draws on the latest research from food psychologists, neuroscientists and nutritionists to reveal how our food habits are shaped by a whole host of factors: family and culture, memory and gender, hunger and love. She looks at the effects siblings can have on eating choices and the social pressures to eat according to sex. Bee introduces us to people who can only eat food of a certain colour; toddlers who will eat nothing but hot dogs; doctors who have found radical new ways to help children eat vegetables. First Bite also looks at how people eat in different parts of the world: we see how grandparents in China overfeed their grandchildren, and how Japan came to adopt such a healthy diet (it wasn’t always so).The way we learn to eat holds the key to why food has gone so disastrously wrong for so many people. But Bee Wilson also shows that both adults and children have immense potential for learning new, healthy eating habits. An exploration of the extraordinary and surprising origins of our taste and eating habits, First Bite explains how we can change our palates to lead healthier, happier lives.

Copyright (#ulink_09bbfaa5-ac8f-54f4-996e-6bc428ade197)

4th Estate

An imprint of HarperCollinsPublishers

1 London Bridge Street

London SE1 9GF

www.4thestate.co.uk (http://www.4thestate.co.uk)

First published in Great Britain in 2015 by 4th Estate

This 4th Estate paperback edition 2016

Copyright © Bee Wilson 2015

Cover image © Mat Taylor

The right of Bee Wilson to be identified as the author of this work has been asserted by her in accordance with the Copyright, Designs and Patents Act 1988

A catalogue record for this book is available from the British Library

‘An Evening in Terezin’ from I Never Saw Another Butterfly: Children’s Drawings and Poems from Terezin Concentration Camp 1942–1944 by Hana Volavkova, copyright © 1978, 1993 by Artia, Prague. Compilation © 1993 by Schocken Books. Used by permission of Schocken Books, an imprint of the Knopf Doubleday Publishing Group, a division of Penguin Random House LLC. All rights reserved.

All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins.

Source ISBN: 9780007549726

Ebook Edition © December 2015 ISBN: 9780007549719

Version: 2016-11-10

Dedication (#ulink_0ccfddc2-b863-5a47-82c8-35ce06f470e8)

For Emily

Contents

Cover (#ud5058ac7-ffd0-5179-9e8c-08d86ae246a6)

Title Page (#u9433b618-abec-52a6-8d45-275635d38d5b)

Copyright (#u34bc3ce8-d3bc-5ad3-863e-c0cefb66d9e1)

Dedication (#u993e5728-d6d6-56d3-9cb7-bfa594fc3a54)

Preface (#u60c58b8e-1f49-5621-b43a-783261dc6c0d)

Introduction (#u23bcda49-9221-52cb-a5bc-cfa9b50ae250)

CHAPTER 1: Likes and Dislikes (#u5c90b3b2-4026-559b-b9a9-e7a6fde18edc)

BEETROOT (#ucea0fcc1-734f-5710-9331-fb5522b44729)

CHAPTER 2: Memory (#ucdfb8179-e067-51fd-8a5a-189cd8e505de)

MILK (#u3f7b992c-92ed-5548-bc46-f71d1a4f9edd)

CHAPTER 3: Children’s Food (#udc325cde-5643-5f62-b652-6c59ec903537)

BIRTHDAY CAKE (#uc58280f3-cd13-5a7c-a56e-64f3cafb1d62)

CHAPTER 4: Feeding (#u9359e106-a310-5e1f-8c04-7a77496cf38d)

LUNCHBOX (#u80bd3d59-bb2a-59d3-b903-9bd2d163f10e)

CHAPTER 5: Brothers and Sisters (#u91d8aff9-b54b-58a4-ba96-9c3f8807a299)

CHOCOLATE (#ua05fb6d9-bf95-53c0-b76e-6203121bddfc)

CHAPTER 6: Hunger (#ufa7d6364-14b1-58f3-8042-83eabbffc007)

BREAKFAST CEREAL (#udbc6f2e3-b4be-5f55-acc1-785586d4bda0)

CHAPTER 7: Disorder (#u18dcfac1-5388-5006-bbbb-0bd51b637ecc)

CRISPS (#u27e68d15-94e1-58ee-8028-8c3210fb65df)

CHAPTER 8: Change (#ud253f46a-582e-5b49-8c58-14f3461bca9a)

CHILLI (#u3a6ef406-9ec9-56b7-92a1-113f4ef912ab)

EPILOGUE: This is Not Advice (#u36c59f30-d4c1-5ebd-a923-8d809983d704)

Footnotes (#u8728975a-d501-57d1-a3d5-3d6a9a09bb3a)

Notes (#ud2620d74-bbc5-5a00-ab45-f68179a61a05)

Further Reading (#ua7c23cda-2a06-5b43-80f4-b7fc2991272b)

Bibliography (#u23d7a351-294c-526c-8cd9-747da447cb2a)

Index (#u09e2bd64-a5d2-5956-8132-56f7e3aad2c4)

Acknowledgements (#ud16d9221-9077-5b69-8602-092db5273cb3)

By the Same Author (#u52d92ae1-8f81-551a-b7ab-590c2128eafd)

About the Publisher (#u0a1156fc-eb5e-581a-82aa-9a26f18fd16a)

Preface (#ulink_52820e84-6e30-5f6e-9ed6-0b47fb11f4eb)

Some find the whole matter of eating easy, while others find it hard. I used to be on the wrong side of this great divide and somehow, to my own surprise and relief, leaped over to the other side. This book is my attempt to explore how this switch was possible.

You don’t have to look far in our world to encounter people – of all sizes – who relate to food in chaotic ways. The chaos can take many forms: compulsive overeating, undereating, or extreme pickiness. Some people become so obsessed with the purity of what enters their mouths that they cannot accept invitations to eat with friends. It is a lonely occupation, being someone who wrestles to control their responses to food, given that modern life is steeped with things to eat, both real and imaginary. Snacks assail us at the checkout; dream feasts tease us from hoardings, newspapers and TV cooking shows.

Without ever quite having a full-blown eating disorder – though I came close – I managed to make myself pretty miserable about eating for the best part of a decade, from the middle school years to young adulthood. I probably appeared fine: a bit overweight, nothing more. But food was my main relationship, and – although it had some of the thrills of romance, especially when I was in the kitchen with a hunk of sweet brioche dough – it wasn’t a stable or sustaining kind of love. We talk in a sickly way of ‘indulgent’ foods, but when you are trapped in compulsive habits of dependency on them, it does not feel like being pampered. There were days when I gave myself up to consuming guilty treats. Other days were for not eating, which was even worse, taunting myself with the foods that I wouldn’t permit myself.

Thankfully, that phase of life now seems distant. Eating well – by which I don’t mean ‘clean eating’ or raw juice fasts but regular meals of real, flavoursome food – just isn’t that complicated for me any more. Now that I am through on the other side, I can see that over a period of months, if not years, I learned to master a series of skills that I’d once deemed insurmountable. I learned that it was OK to eat a hearty meal when I was hungry; but also OK to stop when I was full. My cravings for pastries lessened and my cravings for vegetables increased. There are still plenty of things I worry and obsess about, believe me, but my own eating is seldom one of them. Dinner is just dinner: nothing more nor less than the high point of the day.

In our house, as in many others, the battleground over food has shifted to the children. As a parent trying to get my three children to eat healthily – but not obsessively so – I have sometimes felt as lost as I once did about my own eating. After the milk stage (and that was hard enough) none of the skills of feeding came naturally. How do you promote vegetables to an ironic teenager in a way that isn’t counterproductive? What do you do when your daughter comes home and says her friends have started skipping lunch? How do you keep a sense of proportion about fat and sugar without giving in completely to the ultra-processed food that is now ubiquitous?

In those busy moments after school and before bed, I cook a quick meal that I hope will please everyone. I may find that one child grumbles about the grilled aubergines, another says they are the best bit and the third sits quietly weeping because, while he actually likes aubergines, they are touching a piece of chicken and are therefore inedible. Did I say the high point of the day? And yet, comparatively speaking, my children are not problem eaters.

All parents have moments of thinking that it just isn’t possible to teach a child to eat well; or at least not your child. Many grown-ups are more pessimistic still about their own ability to change how they behave around food. But writing this book has taught me that there is immense potential for improving our eating habits. It may take longer for some people to get there than others, but learning how to eat better – which is quite different from going on a diet – is within anyone’s grasp. Perhaps the most eloquent argument for learning new ways to eat is that of pleasure. Eating is – or should be – a daily source of delight rather than something to fight against. It’s good here, on the other side of the divide. I do hope you’ll join me.

Introduction (#ulink_8b683705-479f-579c-b7aa-a7435d818b8c)

‘One of the reasons I like bread and jam,’ said Frances, ‘is that it does not slide off your spoon in a funny way.’

RUSSELL HOBAN, Bread and Jam for Frances

So many of our anxieties around diet take the form of a search for the perfect food, the one that will cure all our ills. Eat this! Don’t eat that! We obsess about the properties of various ingredients: the protein, the omega oils, the vitamins. But this is getting ahead of ourselves. Nutrients only count when a person picks up food and eats it. How we eat – how we approach food – is what really matters. If we are going to change our diets, we first have to relearn the art of eating, which is a question of psychology as much as nutrition. We have to find a way to want to eat what’s good for us.

Our tastes follow us around like a comforting shadow. They seem to tell us who we are. Maybe this is why we act as if our core attitudes to eating are set in stone. We make frequent attempts – more or less half-hearted – to change what we eat, but almost no effort to change how we feel about food: how well we deal with hunger, how strongly attached we are to sugar, our emotions on being served a small portion. We try to eat more vegetables, but we do not try to make ourselves enjoy vegetables more, maybe because there’s a near-universal conviction that it is not possible to learn new tastes and shed old ones. Yet nothing could be further from the truth.

All the foods that you regularly eat are ones that you learned to eat. Everyone starts life drinking milk. After that, it’s all up for grabs.

Bone marrow from wild game is considered the best first baby food among the hunting tribes of Tanzania.

If you were born in the Far Eastern republic of Laos, it could be gelatinous rice, pre-chewed by your mother and transferred from her mouth to yours (this is sometimes called kiss-feeding).

For Western babies, that first bite of solid food may be powdered cereal from a packet or purée from a jar; it could be organic pumpkin, steamed and strained and served with a hypoallergenic spoon; or a random nibble from a parent’s plate. Aside from milk, there is simply no such thing as a universal food. Not even for babies.

From our first year of life, human tastes are astonishingly diverse. As omnivores, we have no inbuilt knowledge of which foods are good and safe. Each of us has to use our senses to figure out for ourselves what is edible, depending on what’s available. In many ways, this is a delightful opportunity. It’s the reason there are such fabulously varied ways of cooking in the world.

But we haven’t paid anything like enough attention to another consequence of being omnivores, which is that eating is not something we are born instinctively knowing how to do, like breathing. It is something we learn. A parent feeding a baby is training them how food should taste. At the most basic level, we have to learn what is food and what is poison. We have to learn how to satisfy our hunger and also when to stop eating. Unlike the anteater which eats only small termites, we have few natural instincts to fall back on. Out of all the choices available to us as omnivores, we have to figure out which foods are likeable, which are lovable and which are disgusting. From these preferences, we create our own pattern of eating, as distinctive as a signature.

Or that’s how it used to be. In today’s food culture, many people seem to have acquired uncannily homogenous tastes, markedly more so than in the past. In 2010 two consumer scientists argued that the taste preferences of childhood provided a new way of thinking about the causes of obesity. They noted a ‘self-perpetuating cycle’: food companies push foods high in sugar, fat and salt, which means that children learn to like them, and so the companies invent ever more of these foods ‘that contribute to unhealthy eating habits’.

The main influence on a child’s palate may no longer be a parent but a series of food manufacturers whose products – despite their illusion of infinite choice – deliver a monotonous flavour hit, quite unlike the more varied flavours of traditional cuisine.

I went to the cinema with one of my children recently. We stood at the ice-cream concession and I realized, with a jolt, that almost all the options – other than plain vanilla – contained chocolate in one form or another. Would we pick mint chocolate chunk or cherry chocolate chunk or chocolate ice cream with chocolate brownie pieces or caramel ice cream with pieces of caramel chocolate? The danger of growing up surrounded by these endless sweet and salty industrial concoctions is not that we are innately incapable of resisting them but that the more frequently we eat them, especially in childhood, the more they train us to expect all food to taste this way.

Once you recognize the simple fact that food preferences are learned, many of the ways we currently approach eating start to look a little weird. To take a small example, consider the parents who go to great lengths to ‘hide’ vegetables in children’s meals. Is broccoli really so terrible that it must be concealed from innocent minds? Whole cookbooks have been devoted to this arcane pursuit. It starts with the notion that children have an innate resistance to vegetables, and will only swallow them unawares, blitzed into pasta sauce or baked into sweet treats; they could never learn to love courgette for its own sake. In our harried, sleep-deprived state, parents find it hard to play the long game. We think we are being clever when we smuggle some beetroot into a cake. Ha! Tricked you into eating root vegetables! But since the child is not conscious that they are consuming beetroot, the main upshot is to entrench their liking for cake. A far cleverer thing would be to help children learn to become adults who choose vegetables consciously, of their own accord.

By failing to see that eating habits are learned, we misunderstand the nature of our current diet predicament. As we are often reminded, in doom-laden terms, eating has taken a dramatic collective wrong turn in recent decades. As of 2010, poor diet and physical inactivity accounted for 10 per cent of all deaths and disease worldwide, ahead of tobacco smoke (6.3 per cent) and household air pollution (4.3 per cent).

Around two-thirds of the population are either overweight or obese in rich countries; and the rest of the world is fast catching up. The moral usually drawn from these statistics is that we are powerless to resist the sugary, salty, fatty foods that the food industry promotes. Everything tastes better with bacon! As the journalist Michael Moss exposed in 2013, the big food companies engineer foods with a chemically calculated ‘bliss point’ designed to get us hooked.

Newspapers sometimes project a future in which obesity levels continue to rise indefinitely until almost everyone in the world is affected.

But there’s something else going on here, which usually gets missed. Not everyone is equally susceptible to the dysfunction of our food supply. Some people manage to eat sugary, salty, fatty foods in modest quantities, and then stop. Others find these supposedly irresistible foods the opposite of blissful. If two-thirds of the population are overweight or obese, then fully a third are not. This is astonishing, given just how many opportunities there now are to eat doughnuts. Exposed to the same food that bombards us all, these lucky people have learned different responses. It’s in all our interests to find out how they have done it.

Many campaigners would say cooking is the answer. If only children could be taught how to cook and plant vegetable gardens, they would automatically become healthier. It sounds convincing: school gardens are a lovely thing. But by themselves, they are not enough to make a child relate to food in healthy ways. Our difficulty is not just that we haven’t learned to cook and grow food, however important that is: it’s that we haven’t learned to eat in ways that support health and happiness. Traditional cuisines across the world were founded on a strong sense of balance, with norms about which foods go together, and how much one should eat at different times of day. Much cooking now, however, is nothing like this. In my experience as a food journalist, chefs and food writers are, if anything, more prone to compulsive eating and other disordered food obsessions than non-cooks. For cooking to become the solution to our diet crisis, we first have to learn how to adjust our responses to food. Cooking skills are no guarantee of health if your inclinations are for twice-fried chicken, Neapolitan rum babas and French aligot: potatoes mashed with a ton of cheese.

The reason many find it hard to eat healthily is that we have never learned any differently. Like children, most of us eat what we like and we only like what we know. Never before have whole populations learned (or mislearned) to eat in societies where calorie-dense food was so abundant and policed with so few norms about portion sizes and mealtimes. Nor is overeating the only problem that plagues modern affluent civilizations. Statistics suggest that around 0.3 per cent of young women are anorexic and another 1 per cent are bulimic, with rising numbers of men joining them.

What statistics are not particularly effective at telling us is how many others – whether overweight or underweight – are in a perpetual state of anxiety about what they consume, living in fear of carbs or fat grams and unable to derive straightforward enjoyment from meals. A 2003 study of 2,200 American college students suggested that weight concern is very common: 43 per cent of this sample were worried about their weight most of the time (across both sexes) and 29 per cent of the women described themselves as ‘obsessively preoccupied’ with weight.

Our dietary malaise is often discussed in fatalistic terms, as if our preference for hamburgers were a life sentence: diets don’t work, sugar is addictive and so on. What we forget is that, as omnivores, we are extremely gifted at changing the way we eat to accommodate different environments. Admittedly, no one has ever encountered a food environment quite like the one we now find ourselves in, flooded with cheap calories in deceptive packaging. To survive in our current situation will entail very different skills from those needed by a Palaeolithic hunter-gatherer. Yet there is every reason to suppose that we are capable of acquiring these skills, if we give ourselves half a chance.

If our food habits are learned, they can also be relearned. Imagine you were adopted at birth by parents who lived in a remote village in a far-flung country. Your tastes would be quite unlike the ones you ended up with. We all begin life with an innate liking for sweetness and a suspicion of bitterness, yet there is nothing inevitable in our physiology that says that we will grow up dreading vegetables and craving fudge. The trouble is, we do not tend to see it this way.

My premise in First Bite is that the question of how we learn to eat – both individually and collectively – is the key to how food, for so many people, has gone so badly wrong. The greatest public health problem of modern times is how to persuade people to make better food choices. But we have been looking for answers in the wrong places.

Our discussion about diet is usually framed in terms of better information. A sea of articles and books suggests that the reason for the obesity crisis is that we were given the wrong advice: we were told to avoid fat when the real demon was sugar.

There’s something in this. It certainly didn’t help that many of the ‘low-fat’ products marketed as healthy over the past few decades were padded with refined carbohydrates and were therefore more fattening than the fats we were being advised to give up.

During the period that dieticians were admonishing us to abstain from saturated fats such as those in butter, cream and meat, obesity rates were consistently going up, not down. It is becoming increasingly clear that eating fat is not in and of itself the thing that makes you fat or gives you heart disease.

Before we start blaming the confusing low-fat advice for our current ill health, however, it might be useful to consider the extent to which we ever followed those anti-fat warnings. The vast majority of people heard what the ‘food police’ had to say on the subject of fat and ignored it. At the height of the low-fat orthodoxy, in 1998, some of the leading nutrition scientists in the world co-authored a paper in which they lamented the public’s failure to follow their guidelines. The scientists found, to their dismay, that after more than two decades of being advised to reduce fat, people were still eating ‘about the same’ amount of it. The percentage of calories from fat in the American diet dropped slightly from 1976 to 1991 (from about 36 per cent in 1976 to 34 per cent in 1991) but this was only because people were consuming more total calories. In absolute terms, the fat grams people consumed on average remained the same.

David L. Katz of the Yale University Prevention Research Center is a rare voice of sanity in the clamorous world of nutrition. He disputes the commonly held view that the reason we don’t eat better is because there is so much confusion over what the ‘best diet’ really is. Katz points out that the essential tenets of a healthy life – moderate helpings of a variety of real whole foods, plus regular exercise – have been very well established for decades. The medical evidence suggests that it doesn’t matter whether we reach this point via a low-fat route or a low-carb one (or vegan or Paleo or just good old-fashioned home cooking).

Across all diets, there is, notes Katz, a huge ‘aggregation of evidence’ that the best pattern of eating for health is a diet of minimally processed foods, mostly plant-based. ‘Our problem,’ notes Katz, ‘is not want of knowledge about the basic care and feeding of Homo Sapiens. Our problem is a stunning and tragically costly cultural reluctance – to swallow it.’

Take vegetables. The advice to eat more vegetables for health could hardly have been clearer. We have been given the message many times, in many forms. Unlike with fat or sugar, there is no about-turn or controversy in mainstream nutrition over the ‘eat more vegetables’ message. Yet since the 1970s the total intake of calories from vegetables in America has actually declined by 3 per cent, which is a bigger drop than it sounds considering that vegetables contain very few calories compared to other foods.

This decline came at a time when there has never been a wider variety of tempting vegetables available, from deep orange butternut squash to pale green Romanesco broccoli. Many people, however, have absorbed the lesson from childhood that vegetables and pleasure – and more generally, healthy food and pleasure – can never go together. Witness the waves of antipathy directed at public figures such as Michelle Obama when they dare to suggest that we eat more of them. Consumer scientists have found that when a new product is described as ‘healthy’, it is far less likely to be a success than if it is described as ‘new’.

When it comes to our dining habits, there is a giant mismatch between thought and deed; between knowledge and behaviour. ‘Eat food. Not too much. Mostly plants,’ says influential food writer Michael Pollan.

A wise and simple mantra, much repeated; yet for many it seems anything but simple to follow in daily life. To adhere to it you need to: ‘Like real food. Not enjoy feeling overstuffed. And appreciate vegetables.’ These are skills that many people have not yet acquired, however intelligent or advanced in years they may be. There’s another complication, too. The ‘not too much’ part of Pollan’s dictum needs modifying to take account of those who have learned to eat too little, or at least not enough of the right foods. I am not just talking about the underweight. The term ‘malnutrition’ now covers obesity as well as starvation; there is evidence that obese populations across the world suffer disproportionately from micronutrient deficiencies, notably vitamins A and D, plus zinc and iron.

Learning how to eat better is not about reducing consumption across the board. While we undoubtedly need to eat less of many foods – sugar springs to mind – we need more of others. Among other lost eating skills – see also not ‘spoiling your appetite’ and not ‘wolfing down your dinner’ – we seem to have lost the old-fashioned concept of ‘nourishing’ ourselves.

A tone of judgemental impatience often creeps into discussions of obesity. ‘It’s not exactly rocket science, is it?’ is a frequent observation on newspaper comment boards, from some of those lucky ones who have never struggled to change their eating, followed by the quip that all that needs to be done to fix the situation is to ‘eat less and move more’. The implication is that those who do not eat less and move more are somehow lacking in moral fibre or brains. But consider this. American firefighters, who are not people notably lacking in courage or quick-wittedness, have higher rates of obesity and overweight – at 70 per cent – than the general population.

The way we eat is not a question of worthiness but of routine and preference, built over a lifespan. As the philosopher Caspar Hare has said: ‘It is not so easy to acquire or drop preferences, at will.’

Once we accept that eating is a learned behaviour, we see that the challenge is not to grasp information but to learn new habits. Governments keep trying to fix the obesity crisis with well-intentioned recommendations. But advice alone never taught a child to eat better (‘I strongly advise you to finish that cabbage and follow it with a glass of milk!’), so it’s strange that we think it will work on adults. The way you teach a child to eat well is through example, enthusiasm and patient exposure to good food. And when that fails, you lie. In Hungary, children are taught to enjoy eating carrots by being told that they bestow the ability to whistle. The point is that before you can become a carrot eater, the carrots have to be desirable.