Selling Presentation В2В. How to make value greater than price (Alexey Osipenko)

Описание книги:

This book will revolutionize your perception of what you’ve come to call a presentation.You’ll shed the «marketing bubble.» You’ll love your product.You’ll see its value.Learn to demonstrate that your value is far greater than its price.This skill will allow you to sell expensive products and services without discounts or objections.You’ll also learn how to think structurally and create presentations that sell.