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обложка книги Strategic Marketing For Health Care Organizations

20-08-2019

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Strategic Marketing For Health Care Organizations

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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care...

обложка книги Museum Marketing and Strategy

21-08-2019

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Museum Marketing and Strategy

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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation...

обложка книги Ten Deadly Marketing Sins. Signs and Solutions

20-02-2018

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Ten Deadly Marketing Sins. Signs and Solutions

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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing inv...

обложка книги The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders

21-02-2018

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The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders

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Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leadin...

обложка книги Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences

20-02-2018

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Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences

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Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific pro...

обложка книги Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause

21-02-2018

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Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause

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Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world...

обложка книги Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

05-02-2018

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Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip...

31-12-2017

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Kellogg on Marketing

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The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basic...

обложка книги Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

26-12-2017

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Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

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Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values,...

обложка книги Marketing 3.0. From Products to Customers to the Human Spirit

26-12-2017

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Marketing 3.0. From Products to Customers to the Human Spirit

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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they...

обложка книги Market Your Way to Growth. 8 Ways to Win

23-12-2017

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Market Your Way to Growth. 8 Ways to Win

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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, succe...

обложка книги Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

25-12-2017

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Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

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Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert...

обложка книги Marketing 4.0. Moving from Traditional to Digital

11-01-2018

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Marketing 4.0. Moving from Traditional to Digital

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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the wo...

обложка книги Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

25-12-2017

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Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practi...

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