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Joseph Jaffe

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20-02-2018

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зарубежная деловая литература

Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

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The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far l...

обложка книги Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

19-02-2018

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зарубежная деловая литература

Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Ja...

обложка книги Z.E.R.O. Zero Paid Media as the New Marketing Model

30-12-2017

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зарубежная деловая литература

Z.E.R.O. Zero Paid Media as the New Marketing Model

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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation...

обложка книги Flip the Funnel. How to Use Existing Customers to Gain New Ones

27-12-2017

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директ-маркетинг

Flip the Funnel. How to Use Existing Customers to Gain New Ones

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Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any differ...

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